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Global Marketing Management, Lee, Kiefer; Carter, Steve



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Цена: 7476р.
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Автор: Lee, Kiefer; Carter, Steve
Название:  Global Marketing Management
Перевод названия: Кифер Ли: Глобальное управление маркетингом
ISBN: 9780199609703
Издательство: Oxford Academ
Классификация:
ISBN-10: 0199609705
Обложка/Формат: Paperback
Страницы: 592
Вес: 1.284 кг.
Дата издания: 22.03.2012
Серия: Sales & Marketing
Язык: English
Издание: 3 rev ed
Иллюстрации: 100 colour line drawings, 130 colour half-tones
Размер: 264 x 196 x 29
Читательская аудитория: Global/International Marketing modules are usually taught at final year of an undergraduate degree or at postgraduate level.
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Part One: Understanding the Global Marketing Environment; 1 Changes and New Challenges; 2 The Global Marketing Environment; 3 Understanding Globalization; 4 Understanding Global Cultures and Buyer Behaviours; 5 Understanding Global Social and Ethical Issu




      Старое издание
Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199267529 ISBN-13(EAN): 9780199267521
Издательство: Oxford Academ
Цена: 4025 р.
Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and existing theoretical insights from other management disciplines, including services marketing, knowledge management, relationship marketing, e-commerce and e-business, and corporate social responsibility. The discussion on these issues seeks to demonstrate how, through adequate management of these issues , an organization could seek to develop and maintain sustainable global competitiveness. The book aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199239428 ISBN-13(EAN): 9780199239429
Издательство: Oxford Academ
Цена: 3795 р.
Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.


Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199239428 ISBN-13(EAN): 9780199239429
Издательство: Oxford Academ
Рейтинг:
Цена: 3795 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Marketing management

Название: Marketing management
ISBN: 0415606829 ISBN-13(EAN): 9780415606820
Издательство: Taylor&Francis
Рейтинг:
Цена: 19058 р.
Наличие на складе: Невозможна поставка.

Описание: The effect of culture on marketing management is often vastly under-appreciated. This edited textbook seeks to redress this issue, emphasizing the importance of cultural impact upon varying marketing phenomena. By moving beyond the over-simplistic marketing models often presented, this volume will speak with greater authority to marketing students everywhere.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 4157 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

Global marketing management

Автор: Kotabe, Masaaki
Название: Global marketing management
ISBN: 0470505745 ISBN-13(EAN): 9780470505748
Издательство: Wiley
Рейтинг:
Цена: 20211 р.
Наличие на складе: Поставка под заказ.

Описание: Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.

Marketing Management for Nonprofit Organizations

Автор: Sargeant, Adrian
Название: Marketing Management for Nonprofit Organizations
ISBN: 0199236151 ISBN-13(EAN): 9780199236152
Издательство: Oxford Academ
Рейтинг:
Цена: 7476 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

Marketing IT Products and Services

Автор: Keyes
Название: Marketing IT Products and Services
ISBN: 1439803196 ISBN-13(EAN): 9781439803196
Издательство: Taylor&Francis
Рейтинг:
Цена: 8661 р.
Наличие на складе: Поставка под заказ.

Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.

Marketing Management

Автор: Penaloza Lisa
Название: Marketing Management
ISBN: 0415606837 ISBN-13(EAN): 9780415606837
Издательство: Taylor&Francis
Рейтинг:
Цена: 5543 р.
Наличие на складе: Невозможна поставка.

Описание: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reapfrom applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.

Marketing Management - a Strategic, value-based approach

Автор: Whitwell
Название: Marketing Management - a Strategic, value-based approach
ISBN: 0470800968 ISBN-13(EAN): 9780470800966
Издательство: Wiley
Рейтинг:
Цена: 10973 р.
Наличие на складе: Поставка под заказ.

Описание: This step-by-step guide provides practical ways to develop marketing strategies that generate growth and shareholder value. It explores how marketing planning and decisions about brands, pricing, communications, distributions and the internet drive corporate value. Australian adaptation of Doyle`s Value-based Marketing.

Marketing Management

Название: Marketing Management
ISBN: 0333777506 ISBN-13(EAN): 9780333777503
Издательство: Springer
Рейтинг:
Цена: 7314 р.
Наличие на складе: Поставка под заказ.

Описание: This introduction to the principles of marketing management uses a relationship perspective throughout. It covers: the role of relationship marketing; the customer retention audit; creating customer value; planning and organizing; and relationship marketing in action.

Enterprise Marketing Management: The New Science of Marketing

Автор: Dave Sutton
Название: Enterprise Marketing Management: The New Science of Marketing
ISBN: 0471267724 ISBN-13(EAN): 9780471267720
Издательство: Wiley
Рейтинг:
Цена: 3348 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "This is truly the ideal companion book to TEnd of Marketing as We Know It. It is the playbook' that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management. " from the Foreword by Sergio Zyman "This is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization or enterprise and, in doing so, increase its role and importance in delivering business results. " Dennis Dunlap Chief Executive Officer, American Marketing Association "Finally, a marketing book with guts...Sutton and Klein demystify the so-called art' of marketing and even chart the course beyond the traditional marketing mix, all in pursuit of higher sales. " Deborah Wahl Meyer Corporate Manager, Marketing Communications, Toyota "This is the closest thing to a CMO's handbook ...it should be a mandatory read for all marketing executives from up-and-comers to the most seni " Jerry Noonan Consultant, Spencer Stuart "There's been a lot of money wasted on technology in the hopes of improving sales and marketing. If business executives and technology providers could have read Sutton and Klein's Enterprise Marketing Management first, the outcome would be different. " Joe Liemandt CEO, Trilogy

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Автор: Alice Tybout
Название: Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
ISBN: 0471690163 ISBN-13(EAN): 9780471690160
Издательство: Wiley
Рейтинг:
Цена: 2655 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Foreword by renowned marketing guru, Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: the latest thinking on key branding concepts, including brand positioning and design; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and insights from senior managers, who have fought branding battles and won. This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Strategic Marketing Management

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
Рейтинг:
Цена: 6236 р.
Наличие на складе: Поставка под заказ.

Описание: Covers the role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. This book includes coverage of: strategic and marketing analysis; strategic direction and strategy formulation; strategic choice; and, strategic evaluation.


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