Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 3365 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 4655 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
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Цена: 4207 р.
Наличие на складе: Нет в наличии.

Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Автор: Mullins, John Walker, Orville C. Boyd, Harper W, J
Название: Marketing management
ISBN: 0071101098 ISBN-13(EAN): 9780071101097
Издательство: McGraw-Hill
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Цена: 5004 р.
Наличие на складе: Поставка под заказ.

Описание: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 8226 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Автор: Sheth
Название: Wiley International Encyclopedia of Marketing
ISBN: 1405161787 ISBN-13(EAN): 9781405161787
Издательство: Wiley
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Цена: 65450 р.
Наличие на складе: Нет в наличии.

Описание: With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0073137634 ISBN-13(EAN): 9780073137636
Издательство: McGraw-Hill
Цена: 10658 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 8/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199267529 ISBN-13(EAN): 9780199267521
Издательство: Oxford Academ
Цена: 3258 р.
Наличие на складе: Нет в наличии.

Описание: Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and existing theoretical insights from other management disciplines, including services marketing, knowledge management, relationship marketing, e-commerce and e-business, and corporate social responsibility. The discussion on these issues seeks to demonstrate how, through adequate management of these issues , an organization could seek to develop and maintain sustainable global competitiveness. The book aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment.

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0071107223 ISBN-13(EAN): 9780071107228
Издательство: McGraw-Hill
Цена: 3272 р.
Наличие на складе: Поставка под заказ.

Автор: Douglas J. Dalrymple
Название: Marketing Management: Text and Cases, 7th Edition
ISBN: 0471332380 ISBN-13(EAN): 9780471332381
Издательство: Wiley
Цена: 7714 р.
Наличие на складе: Нет в наличии.

Описание: All the Skills Students Need to Succeed in Todays Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in todays business environment. And with the help of 39 case studies, theyll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh EditionUpdated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. New "Applying to" and "Integrating with" sections highlight topical marketing and business areas. 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment. . Internet coverage is integrated throughout the book. Globalization is thoroughly discussed and the concepts are reinforced through examps, questions, and cases. SPSS(r) Student Version for Windows 9. 0 is available to accompany the text.

Автор: Venugopal P
Название: Marketing Channel Management
ISBN: 0761995501 ISBN-13(EAN): 9780761995500
Издательство: Sage Publications
Цена: 2774 р.
Наличие на складе: Поставка под заказ.

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
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Цена: 4203 р.
Наличие на складе: Нет в наличии.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.