Retail Pricing Strategies And Market Power, Retail Pricing Strategies And Market Power
Автор: Jeffrey M. Perloff Название: Estimating Market Power and Strategies ISBN: 052180440X ISBN-13(EAN): 9780521804400 Издательство: Cambridge Academ Рейтинг: Цена: 17424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book shows economists how to estimate the ability of firms to raise their prices above their costs and how to estimate firms` strategies. It is designed for graduate students, researchers, and practitioners. It can be used as a textbook or as a guide to conducting research.
Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Описание: Get your students ready for today's global business environment. Major Account Sales Strategies: Breaking the Six Figure Barrier in Consultive Selling covers every step of the sales process, from target selection to strategic account management. Unlike the typically boring sales textbooks that your students barely open, this book is witty and entertaining. They will actually enjoy reading it and learn something new every time they use it. Your students will understand how to: Target the right sales prospects Manage databases Get the necessary facts Sell to the right buyer Develop winning sales strategies Write professional sales proposals Deliver dynamic sales presentations Close the sale Turn small accounts into large onesThe CD-ROM software provided with the text - a unique state-of-the-art feature - offers tools that explain how to manage existing accounts, obtain new major accounts, and maintain important details about each customer for account records and reporting to management. In addition to providing powerful learning tools, the CD-ROM includes templates for forms, correspondence, a 14-page sample proposal, study questions, assignments, and exercises. This easy-to-use soft
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