Batik: creating an identity (pb)

Автор: Slade-Brooking Catharine
Название: Creating a Brand Identity
ISBN: 1780675623 ISBN-13(EAN): 9781780675626
Издательство: Laurence King
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Цена: 3795.00 р.
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Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

- Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- Communications

Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

- Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identity

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

Автор: Joop Ave
Название: Grand batik interiors
ISBN: 9798926269 ISBN-13(EAN): 9789798926266
Издательство: Tuttle
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Цена: 6342.00 р.
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Описание: Unravels the historical trajectory of batik. This book records batik`s transformation from its traditional context. It examines the way this cloth with its deeply embedded, multi-layered meanings has been re-created to become relevant to its use in the garment/fashion, and interior design industries.

Автор: Fiona G. Kerlogue
Название: Batik
ISBN: 0500284776 ISBN-13(EAN): 9780500284773
Издательство: Thames & Hudson
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Цена: 3127.00 р.
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Описание: Batik has very special place in the world of textiles. No other cloth in Asia, perhaps in the world, contains so much symbolism. In the philosophy of its colours and designs, and the way it is made, folded and worn, batik expresses the spirit of the Indonesians and their heritage.