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Creating a Brand Identity, Slade-Brooking Catharine


Варианты приобретения
Цена: 3795.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2025-08-25
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Автор: Slade-Brooking Catharine
Название:  Creating a Brand Identity
Перевод названия: Создание индивидуальности марки
ISBN: 9781780675626
Издательство: Laurence King
Классификация:
ISBN-10: 1780675623
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.49 кг.
Дата издания: 26.01.2016
Серия: A Non Series Title
Язык: English
Иллюстрации: 300 colour illustrations
Размер: 233 x 194 x 13
Читательская аудитория: General (us: trade)
Основная тема: Industrial / commercial art & design
Подзаголовок: A Guide for Designers
Рейтинг:
Поставляется из: Англии
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

- Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- Communications

Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

- Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identity

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, on the job. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Дополнительное описание: Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive i



Fresh Floral Jewelry: Creating Wearable Art with Wendy Andrade

Автор: Wendy Andrade
Название: Fresh Floral Jewelry: Creating Wearable Art with Wendy Andrade
ISBN: 0764344110 ISBN-13(EAN): 9780764344114
Издательство: Schiffer
Рейтинг:
Цена: 5080.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An innovative designer is always looking for new concepts. Fresh Floral Jewelry, an instructional introduction to the world of making jewelry that incorporates fresh flowers, is the first of its kind. For everyone from beginners to experienced jewelry makers and floral designers, this volume is an essential guide to creating exciting, colorful, and undoubtedly unique accessories that are suitable for any occasion, from proms to weddings. Learn how to make beautiful, intricate jewelry with wire, beads, and little else, to resemble foliage in which to set your orchids, succulents, and many more floral varieties. At the beginning is an overview of the techniques used in the book, which gives readers the freedom to jump from chapter to chapter. The projects are ideal for people within the floral industry as well as hobbyists and enthusiasts. Every piece in this indispensable book of jewelry ideas comes with detailed images that facilitate speedy assembly.

The Steampunk User`s Manual: An Illustrated Practical and Whimsical Guide to Creating Retro-Futurist Dreams

Автор: VanderMeer Jeff, Boskovich Desirina
Название: The Steampunk User`s Manual: An Illustrated Practical and Whimsical Guide to Creating Retro-Futurist Dreams
ISBN: 1419708988 ISBN-13(EAN): 9781419708985
Издательство: Abrams
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Цена: 2375.00 р.
Наличие на складе: Поставка под заказ.

Описание: From the author of the bestselling Steampunk Bible, a practical and inspirational volume on making your own Steampunk creations.

Identity Design That Works

Название: Identity Design That Works
ISBN: 1564969509 ISBN-13(EAN): 9781564969507
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 3034.00 р.
Наличие на складе: Поставка под заказ.

Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Автор: White Alexander, People Design, Budelmann Kevin
Название: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
ISBN: 159253578X ISBN-13(EAN): 9781592535781
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 3795.00 р.
Наличие на складе: Поставка под заказ.

Описание:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Role models: Feminine Identity in Contemporary American Photography

Автор: Fisher Sterling, Susan Wat, Kathryn
Название: Role models: Feminine Identity in Contemporary American Photography
ISBN: 1857595386 ISBN-13(EAN): 9781857595383
Издательство: ACC-distribution titles
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Цена: 4125.00 р.
Наличие на складе: Поставка под заказ.

Описание: In image-conscious world, photography is one of the powerful mediators of our sense of self. This book explores the ways in which female identity is constructed and mediated through the art of photography. It focuses on how role models and role-playing have been central to the art, meaning, and social function of contemporary photography.

Korea Power: Design & Identity: Design und Identitat

Название: Korea Power: Design & Identity: Design und Identitat
ISBN: 3899554884 ISBN-13(EAN): 9783899554885
Издательство: Marston Book Services
Цена: 4620.00 р.
Наличие на складе: Поставка под заказ.

Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.

Black & White Photography Field Guide: The Art of Creating Digital Monochrome

Автор: Michael Freeman
Название: Black & White Photography Field Guide: The Art of Creating Digital Monochrome
ISBN: 1781579997 ISBN-13(EAN): 9781781579992
Издательство: Thames & Hudson
Цена: 1483.00 р.
Наличие на складе: Поставка под заказ.

Brand Spaces : Branded Architecture and the Future of Retail Design

Название: Brand Spaces : Branded Architecture and the Future of Retail Design
ISBN: 3899554779 ISBN-13(EAN): 9783899554779
Издательство: Gestalten
Рейтинг:
Цена: 7392.00 р.
Наличие на складе: Поставка под заказ.

Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.

Graphic Style Lab : Creating a Design Voice in 50 Exercises

Автор: Heller Steven
Название: Graphic Style Lab : Creating a Design Voice in 50 Exercises
ISBN: 1592539106 ISBN-13(EAN): 9781592539109
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 3034.00 р.
Наличие на складе: Поставка под заказ.

Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style. Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work. Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.

Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies

Название: Logo Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
ISBN: 1592533043 ISBN-13(EAN): 9781592533046
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 4175.00 р.
Наличие на складе: Поставка под заказ.

Описание: Helps readers understand how to define the right approach and achieve an innovative solution for both name and the logo design. This work includes chapters that showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name.

Natural Building: Creating Communities Through Cooperation

Название: Natural Building: Creating Communities Through Cooperation
ISBN: 076433039X ISBN-13(EAN): 9780764330391
Издательство: Schiffer
Рейтинг:
Цена: 4173.00 р.
Наличие на складе: Поставка под заказ.

Описание: This brilliant book combines the wisdom of a great reference tool with the wonder of an inspiration guidebook. Basics in foundations, framing, wall systems, and roofs are explored through the shared experiences of teachers, students, and seekers who came together one summer to build a folly and created a legacy. The value of natural building is told in four parallel stories. At its core is a primer on low-impact and very accessible building techniques, materials, and approaches. Even more, it is a narrative of shared experience and camaraderie. The book yields insights about the value of teaching in a mentoring, experiential, and enabling manner. It is also a glimpse into how natural building projects -- when done with care and purpose -- can re-stitch the fabric of community lost to so many.

Identity Design Sourcebook

Название: Identity Design Sourcebook
ISBN: 159253029X ISBN-13(EAN): 9781592530298
Издательство: Rockport/Rotovision
Цена: 4175.00 р.
Наличие на складе: Поставка под заказ.

Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.


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