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Creating a Brand Identity, Slade-Brooking, Catharine



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Автор: Slade-Brooking, Catharine
Название:  Creating a Brand Identity
Перевод названия: Создание индивидуальности марки
ISBN: 9781780675626
Издательство: Laurence King Publishing Ltd
Классификация:
ISBN-10: 1780675623
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.488 кг.
Дата издания: 26.01.2016
Серия: A Non Series Title
Язык: English
Иллюстрации: 300 colour illustrations
Размер: 233 x 194 x 13
Читательская аудитория: General (us: trade)
Основная тема: Industrial / commercial art & design
Подзаголовок: A Guide for Designers
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Поставляется из: Англии
Дополнительное описание: Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive i




Fresh Floral Jewelry: Creating Wearable Art with Wendy Andrade

Автор: Wendy Andrade
Название: Fresh Floral Jewelry: Creating Wearable Art with Wendy Andrade
ISBN: 0764344110 ISBN-13(EAN): 9780764344114
Издательство: Schiffer
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Цена: 5588 р.
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Описание: An innovative designer is always looking for new concepts. Fresh Floral Jewelry, an instructional introduction to the world of making jewelry that incorporates fresh flowers, is the first of its kind. For everyone from beginners to experienced jewelry makers and floral designers, this volume is an essential guide to creating exciting, colorful, and undoubtedly unique accessories that are suitable for any occasion, from proms to weddings. Learn how to make beautiful, intricate jewelry with wire, beads, and little else, to resemble foliage in which to set your orchids, succulents, and many more floral varieties. At the beginning is an overview of the techniques used in the book, which gives readers the freedom to jump from chapter to chapter. The projects are ideal for people within the floral industry as well as hobbyists and enthusiasts. Every piece in this indispensable book of jewelry ideas comes with detailed images that facilitate speedy assembly.

Graphic Style Lab : Creating a Design Voice in 50 Exercises

Автор: Heller Steven
Название: Graphic Style Lab : Creating a Design Voice in 50 Exercises
ISBN: 1592539106 ISBN-13(EAN): 9781592539109
Издательство: Rockport/Rotovision
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Цена: 2794 р.
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Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style. Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work. Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.

Identity Design That Works

Название: Identity Design That Works
ISBN: 1564969509 ISBN-13(EAN): 9781564969507
Издательство: Rockport/Rotovision
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Цена: 2794 р.
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Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

Worldwide Identity: Inspired Design From Forty Countries

Название: Worldwide Identity: Inspired Design From Forty Countries
ISBN: 1592531873 ISBN-13(EAN): 9781592531875
Издательство: Rockport/Rotovision
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Цена: 4191 р.
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Описание: Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.

The Formation of English Gothic: Architecture and Identity

Автор: Draper
Название: The Formation of English Gothic: Architecture and Identity
ISBN: 0300120362 ISBN-13(EAN): 9780300120363
Издательство: Yale University Press
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Цена: 9529 р.
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Описание: An account of architecture in England between circa 1150 and 1250, this work explores how the assimilation of new ideas from France led to an English version of Gothic architecture. It considers the great cathedrals of England to examine the complex interrelations between architecture and its social and political functions.

Role models: Feminine Identity in Contemporary American Photography

Автор: Fisher Sterling, Susan Wat, Kathryn
Название: Role models: Feminine Identity in Contemporary American Photography
ISBN: 1857595386 ISBN-13(EAN): 9781857595383
Издательство: ACC-distribution titles
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Цена: 4538 р.
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Описание: In image-conscious world, photography is one of the powerful mediators of our sense of self. This book explores the ways in which female identity is constructed and mediated through the art of photography. It focuses on how role models and role-playing have been central to the art, meaning, and social function of contemporary photography.

The Steampunk User`s Manual: An Illustrated Practical and Whimsical Guide to Creating Retro-Futurist Dreams

Автор: VanderMeer Jeff, Boskovich Desirina
Название: The Steampunk User`s Manual: An Illustrated Practical and Whimsical Guide to Creating Retro-Futurist Dreams
ISBN: 1419708988 ISBN-13(EAN): 9781419708985
Издательство: Abrams
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Цена: 2873 р.
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Описание: The Steampunk User's Manual features beautiful images and entertaining text about the incredibly popular Science Fiction subgenre that imagines future technology and fashion via a 19th century perspective and toolbox. The Steampunk User's Manual provides a conceptual how-to guide across all aspects of Steampunk that motivates and awes both the armchair enthusiast and the committed creator. The idea here is to give readers points of reference that are both refreshingly down-to-earth and completely over-the-top--that utterly doable jewellery project juxtaposed with that stunningly crazy and jaw-dropping art installation. The book features sections on fashion, art, crafts, music, large-scale installations, fiction, filmmaking, etc. By combining the functional and the delightfully out-there, The Steampunk User's Manual not only satisfies readers--it also entertains and inspires them at a very high level and provides an updated look at the world of Steampunk, which has already changed since the publication of The Steampunk Bible.

Creating Glamorous Jewelry with Swarovski Crystals

Название: Creating Glamorous Jewelry with Swarovski Crystals
ISBN: 158923541X ISBN-13(EAN): 9781589235410
Издательство: Rockport/Rotovision
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Цена: 2374 р.
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Описание: Creating Glamorous Jewelry with Swarovski Elements presents a collection of modern reproductions of classic Hollywood glitz, worn by the dazzling starlets of the big screen, including Marlene Dietrich, Katherine Hepburn, and Marilyn Monroe. All 20 sparkling jewelry pieces are made with the internationally popular Swarovski products, including the newest items in their line of crystal beads and stones. Detailed instructions and illustrations take you step-by-step through the creation of each piece. Whether dressed up or dressed down, these statement pieces will be fun to wear and become stunning, heirloom-quality additions to your jewelry collection.

Creating Movie Creatures and Characters

Название: Creating Movie Creatures and Characters
ISBN: 2940361398 ISBN-13(EAN): 9782940361397
Издательство: Rockport/Rotovision
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Цена: 3843 р.
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Описание: Provides access to the design and creation process behind cinema`s fantastic creatures and characters. This work offers behind-the-scenes exploration of how iconic film creatures and fantastic characters are designed and created, from concept art and pencil sketch to digital sculpting and rendering.

Creating Historical Clothes

Автор: Friendship Elizabeth
Название: Creating Historical Clothes
ISBN: 1849940487 ISBN-13(EAN): 9781849940481
Издательство: Anova
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Цена: 4792 р.
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Описание: Create your own made-to-measure clothes in a range of historical styles, from the mid-16th century to the end of the 19th century, with easy-to-follow instructions and simple diagrams.

Black & White Photography Field Guide: The Art of Creating Digital Monochrome

Автор: Michael Freeman
Название: Black & White Photography Field Guide: The Art of Creating Digital Monochrome
ISBN: 1781579997 ISBN-13(EAN): 9781781579992
Издательство: Thames & Hudson
Цена: 1615 р.
Наличие на складе: Поставка под заказ.

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Автор: White Alexander, People Design, Budelmann Kevin
Название: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
ISBN: 159253578X ISBN-13(EAN): 9781592535781
Издательство: Rockport/Rotovision
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Цена: 3494 р.
Наличие на складе: Поставка под заказ.

Описание:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.


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