Worldwide Identity: Inspired Design From Forty Countries
Название: Identity Design That Works ISBN: 1564969509 ISBN-13(EAN): 9781564969507 Издательство: Rockport/Rotovision Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Описание: Helps readers understand how to define the right approach and achieve an innovative solution for both name and the logo design. This work includes chapters that showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name.
Автор: Shane Reilly Название: Inspired High-End Interior Design ISBN: 0764324993 ISBN-13(EAN): 9780764324994 Издательство: Schiffer Рейтинг: Цена: 7440.00 р. Наличие на складе: Поставка под заказ.
Описание: This book features a collection of interiors by 77 of the countrys leading interior designers. Examining the different sources of inspiration for design, author Shane Reilly unveils the intricacies of how art and collected objects, furniture and fabric, a personality, concept, or color, and architecture can form the concept behind the look of a room. Through interviews with designers, the author explains the inspiration behind each room and how the designers manage to "pull it all together," the aspect of interior design that is so challenging for homeowners. Over 300 photographs of beautiful rooms enrich the readers understanding of the interior design creative process. A focus on unique, high-quality pieces results in a celebration of high-end design, that all designers, homeowners, and fans of luxurious living will love.
Автор: Sean Adams Название: Masters of Design: Logos & Identity ISBN: 1592534414 ISBN-13(EAN): 9781592534418 Издательство: Rockport/Rotovision Рейтинг: Цена: 3795.00 р. Наличие на складе: Поставка под заказ.
Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.
Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.
Название: Identity Design Sourcebook ISBN: 159253029X ISBN-13(EAN): 9781592530298 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
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