This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Название: Identity Design That Works ISBN: 1564969509 ISBN-13(EAN): 9781564969507 Издательство: Rockport/Rotovision Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.
Название: Touch Graphics: Power Tactile Design ISBN: 1564964779 ISBN-13(EAN): 9781564964779 Издательство: Rockport/Rotovision Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Examining a wide array of innovative and often experimental graphic design pieces that have incorporated imaginative materials like fur, velvet, plastic and metal to convey powerful messages and connect with audiences on a deeper level. Tactile designs feed our most neglected sense in a digital world that focuses aggressively on visual and audio stimulation and the authors celebrate and showcase the remarkable power they have to engender wonder, excitement and a sense of ownership in today's consumers. This collection is designed to inspire designers to open their minds - and their art - to include new forms and shapes. The text presents the manufacturing processes and challenges the designer's experience while also informing the reader of any technical hurdles that were a part of the design process. It features projects in a gamut of "you can't print on that" materials: from pleated, Issey Mayake-type forms to razor thin metal business cards.
Автор: Sean Adams Название: Masters of Design: Logos & Identity ISBN: 1592534414 ISBN-13(EAN): 9781592534418 Издательство: Rockport/Rotovision Рейтинг: Цена: 3795.00 р. Наличие на складе: Поставка под заказ.
Описание: Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.
Описание: Helps readers understand how to define the right approach and achieve an innovative solution for both name and the logo design. This work includes chapters that showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name.
Название: Identity Design Sourcebook ISBN: 159253029X ISBN-13(EAN): 9781592530298 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.
Описание: Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.
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