Автор: Godin, Seth Название: The Dip ISBN: 1591841666 ISBN-13(EAN): 9781591841661 Издательство: Random House (USA) Цена: 1022 р. Наличие на складе: Есть у поставщика Поставка под заказ.
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Автор: Godin, Seth Название: Linchpin ISBN: 1591844096 ISBN-13(EAN): 9781591844099 Издательство: Random House (USA) Рейтинг: Цена: 1090 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... - Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. - Jason Zimdars, a graphic designer who got his dream job at 37signals without a r sum . - David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Penguin Books Ltd Рейтинг: Цена: 835 р. Наличие на складе: Ожидается поступление.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin, Seth Название: Small Is the New Big ISBN: 1591841267 ISBN-13(EAN): 9781591841265 Издательство: Random House (USA) Цена: 1663 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: What to do when it`s your turn ISBN: 1936719312 ISBN-13(EAN): 9781936719310 Издательство: Неизвестно Рейтинг: Цена: 3827 р. Наличие на складе: Есть у поставщика Поставка под заказ.
I THINK WE'RE WASTING THE CHANCE OF A LIFETIME.This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art. The book:
Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.
The format is new for me and as far as I know, no author has written a book quite this way.
It pushes us to dig deep inside so we can do better work and impact the things we care about.
Is urgent, personal, in-your-face and as honest as I could make it.
Автор: Godin, Seth Название: SM The Dip ISBN: 1591842026 ISBN-13(EAN): 9781591842026 Издательство: Random House (USA) Цена: 830 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Linchpin ISBN: 1591843278 ISBN-13(EAN): 9781591843276 Издательство: Random House (USA) Рейтинг: Цена: 1154 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Meatball sundae ISBN: 0749929480 ISBN-13(EAN): 9780749929480 Издательство: Little, Brown Рейтинг: Цена: 827 р. Наличие на складе: Поставка под заказ.
Описание: The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
Автор: Godin, Seth Название: Tribes ISBN: 1591842336 ISBN-13(EAN): 9781591842330 Издательство: Random House (USA) Рейтинг: Цена: 1410 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Godin, Seth Название: Tribes ISBN: 0749939753 ISBN-13(EAN): 9780749939755 Издательство: Little, Brown Рейтинг: Цена: 1195 р. Наличие на складе: Поставка под заказ.
Описание: The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.
Автор: Godin, Seth Название: Meatball sundae ISBN: 074992831X ISBN-13(EAN): 9780749928315 Издательство: Little, Brown Рейтинг: Цена: 1195 р. Наличие на складе: Поставка под заказ.
Описание: `Meatballs` as the author sees it, are the goods and services that we are familiar with. The `topping` is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.
Автор: Seth Godin Название: Free Prize Inside ISBN: 0141019719 ISBN-13(EAN): 9780141019710 Издательство: Penguin Books Ltd Рейтинг: Цена: 835 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a step-by-step way to get your organization to do something: quickly, cheaply, and reliably.
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