Автор: Godin, Seth Название: Linchpin ISBN: 1591844096 ISBN-13(EAN): 9781591844099 Издательство: Random House (USA) Рейтинг: Цена: 1090 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... - Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. - Jason Zimdars, a graphic designer who got his dream job at 37signals without a r sum . - David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Penguin Books Ltd Рейтинг: Цена: 835 р. Наличие на складе: Ожидается поступление.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin, Seth Godin, Seth Название: Purple Cow ISBN: 1596597585 ISBN-13(EAN): 9781596597587 Издательство: Hachette Book Group Цена: 1385 р. Наличие на складе: Поставка под заказ.
Автор: Seth Godin Название: Free Prize Inside ISBN: 0141019719 ISBN-13(EAN): 9780141019710 Издательство: Penguin Books Ltd Рейтинг: Цена: 835 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a step-by-step way to get your organization to do something: quickly, cheaply, and reliably.
Автор: Seth Godin Название: Small is the New Big ISBN: 0141030534 ISBN-13(EAN): 9780141030531 Издательство: Penguin Books Ltd Рейтинг: Цена: 835 р. Наличие на складе: Поставка под заказ.
Описание: Contains the author`s popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of `Good Enough`"; and, "Judging a Book by its Cover Do Less".
Автор: Godin, Seth Название: SM The Dip ISBN: 1591842026 ISBN-13(EAN): 9781591842026 Издательство: Random House (USA) Цена: 830 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Meatball Sundae ISBN: 1591841747 ISBN-13(EAN): 9781591841746 Издательство: Random House (USA) Цена: 1535 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591841003 ISBN-13(EAN): 9781591841005 Издательство: Random House (USA) Цена: 1535 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Small Is the New Big ISBN: 1591841267 ISBN-13(EAN): 9781591841265 Издательство: Random House (USA) Цена: 1663 р. Наличие на складе: Поставка под заказ.
Автор: Seth Godin Название: Linchpin- Are You Indispensable? ISBN: 0749953357 ISBN-13(EAN): 9780749953355 Издательство: Little, Brown Рейтинг: Цена: 1195 р. Наличие на складе: Поставка под заказ.
Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.
Автор: Godin, Seth Название: Unleashing the Ideavirus ISBN: 0786887176 ISBN-13(EAN): 9780786887170 Издательство: Hachette Book Group Цена: 970 р. Наличие на складе: Поставка под заказ.
Описание: The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Автор: Godin Seth Название: Linchpin: Are You Indispensable? ISBN: 0307704076 ISBN-13(EAN): 9780307704078 Издательство: Random House (USA) Цена: 962 р. Наличие на складе: Поставка под заказ.
Описание: There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
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