The Dip, Godin, Seth

Автор: Seth Godin
Название: Purple Cow
ISBN: 014101640X ISBN-13(EAN): 9780141016405
Издательство: Penguin Books Ltd
Рейтинг:
Цена: 835 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Автор: Godin, Seth
Название: Unleashing the Ideavirus
ISBN: 0786887176 ISBN-13(EAN): 9780786887170
Издательство: Hachette Book Group
Цена: 970 р.
Наличие на складе: Нет в наличии.

Описание: The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Автор: Seth Godin
Название: Free Prize Inside
ISBN: 0141019719 ISBN-13(EAN): 9780141019710
Издательство: Penguin Books Ltd
Рейтинг:
Цена: 835 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a step-by-step way to get your organization to do something: quickly, cheaply, and reliably.

Автор: Seth Godin
Название: Small is the New Big
ISBN: 0141030534 ISBN-13(EAN): 9780141030531
Издательство: Penguin Books Ltd
Рейтинг:
Цена: 835 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Contains the author`s popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of `Good Enough`"; and, "Judging a Book by its Cover Do Less".

Автор: Seth Godin
Название: Linchpin- Are You Indispensable?
ISBN: 0749953357 ISBN-13(EAN): 9780749953355
Издательство: Little, Brown
Рейтинг:
Цена: 1195 р.
Наличие на складе: Поставка под заказ.

Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.

Автор: Godin, Seth
Название: Small Is the New Big
ISBN: 1591841267 ISBN-13(EAN): 9781591841265
Издательство: Random House (USA)
Цена: 1663 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Godin, Seth Godin, Seth
Название: Purple Cow
ISBN: 1596597585 ISBN-13(EAN): 9781596597587
Издательство: Hachette Book Group
Цена: 1385 р.
Наличие на складе: Нет в наличии.

Автор: Godin, Seth
Название: SM The Dip
ISBN: 1591842026 ISBN-13(EAN): 9781591842026
Издательство: Random House (USA)
Цена: 830 р.
Наличие на складе: Нет в наличии.

Автор: Godin, Seth
Название: Meatball Sundae
ISBN: 1591841747 ISBN-13(EAN): 9781591841746
Издательство: Random House (USA)
Цена: 1535 р.
Наличие на складе: Нет в наличии.

Автор: Godin, Seth
Название: All Marketers Are Liars
ISBN: 1591841003 ISBN-13(EAN): 9781591841005
Издательство: Random House (USA)
Цена: 1535 р.
Наличие на складе: Нет в наличии.

Автор: Godin Seth
Название: Linchpin: Are You Indispensable?
ISBN: 0307704076 ISBN-13(EAN): 9780307704078
Издательство: Random House (USA)
Цена: 962 р.
Наличие на складе: Нет в наличии.

Описание: There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Автор: Godin, Seth
Название: Permission Marketing
ISBN: 0684856360 ISBN-13(EAN): 9780684856360
Издательство: Simon & Schuster
Рейтинг:
Цена: 1871 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."