Автор: Schaefer Jeanine, Snyder Scott, Simone Gail Название: Attack on Titan Anthology ISBN: 1632362589 ISBN-13(EAN): 9781632362582 Издательство: Random House (USA) Рейтинг: Цена: 1838.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "A collection of new stories by comics creators based upon Attack on Titan by Hajime Isayama"--Front cover.
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Brand Myths: The Secrets of Prestige Branding ISBN: 0749470038 ISBN-13(EAN): 9780749470036 Издательство: Неизвестно Рейтинг: Цена: 7815.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
Автор: Schaefer Eric Название: Sex Scene: Media and the Sexual Revolution ISBN: 0822356546 ISBN-13(EAN): 9780822356547 Издательство: Wiley EDC Рейтинг: Цена: 4288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sex Scene suggests that what we have come to understand as the sexual revolution of the late 1960s and early 1970s was actually a media revolution. In lively essays, the contributors examine a range of mass media—film and television, recorded sound, and publishing—that provide evidence of the circulation of sex in the public sphere, from the mainstream to the fringe. They discuss art films such as I am Curious (Yellow), mainstream movies including Midnight Cowboy, sexploitation films such as Mantis in Lace, the emergence of erotic film festivals and of gay pornography, the use of multimedia in sex education, and the sexual innuendo of The Love Boat. Scholars of cultural studies, history, and media studies, the contributors bring shared concerns to their diverse topics. They highlight the increasingly fluid divide between public and private, the rise of consumer and therapeutic cultures, and the relationship between identity politics and individual rights. The provocative surveys and case studies in this nuanced cultural history reframe the "sexual revolution" as the mass sexualization of our mediated world.
Contributors. Joseph Lam Duong, Jeffrey Escoffier, Kevin M. Flanagan, Elena Gorfinkel, Raymond J. Haberski Jr., Joan Hawkins, Kevin Heffernan, Eithne Johnson, Arthur Knight, Elana Levine, Christie Milliken, Eric Schaefer, Jeffrey Sconce, Jacob Smith, Leigh Ann Wheeler, Linda Williams
Автор: Schaefer Lola M. Название: Happy Halloween, Mittens ISBN: 0061702218 ISBN-13(EAN): 9780061702211 Издательство: HarperCollins USA Цена: 521.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cuddly, playful I CAN READ star, Mittens the kitten is back in his fourth adventure—and his first holiday story. Publishing simultaneously in hardcover.
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