Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Описание: Proven marketing techniques for small businesses of any kind Small Business Marketing For Dummies, Second Edition is the small business owner's road map to successful marketing. Packed with savvy tips and easy--to--implement action steps, this street--smart guide arms readers with the ammunition to survive and thrive in the war for profits and market share. Fully 25 percent of the book has been revised to emphasize affordable marketing plans and solutions, including a new chapter on quick--fix, low--cost marketing tactics. Updated material includes new information on Internet marketing, sizing up the competition, developing advertising strategies, direct mail, and do--it--yourself marketing. With five million small businesses in America and more starting up every day, competition is fierce. Small Business Marketing For Dummies, Second Edition gives entrepreneurs the marketing know--how to stay ahead of the pack. Barbara Findlay Schenck (Bend, OR) has spent more than 25 years guiding the marketing programs for organizations ranging from Fortune 500 firms to small businesses. She and her husband are cofounders of Mandala Communication, an advertising agency.
Описание: Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing upop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
Описание: Aims to help increase knowledge, skills and insights into making effective decisions in the `bigger hall` of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.
Описание: Integration is an important and practical matter in globalized commerce. This book provides summary as well as thoughts in managing business interfaces. Through eleven invited chapters, it brings together the developments in research related to product development, supply chain management, e-business operations, and field studies.
Автор: Naude, Peter Michel, Daniel Salle, Robert Valla, J Название: Business-to-business marketing ISBN: 033392195X ISBN-13(EAN): 9780333921951 Издательство: Springer Рейтинг: Цена: 8909 р. Наличие на складе: Поставка под заказ.
Описание: This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings.
Автор: Business Week Название: Marketing power plays ISBN: 0071475583 ISBN-13(EAN): 9780071475587 Издательство: McGraw-Hill Рейтинг: Цена: 1995 р. Наличие на складе: Поставка под заказ.
Описание: Part of the "Power Plays" series, this work analyzes the insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in a competitive market. It also includes real case studies, proven strategies, to-do lists, and insider advice.
Описание: The second edition of European Business and Marketing is published at the beginning of the new millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with
Автор: Morris M et al Название: Business-to-Business Marketing: Third Edition ISBN: 0803959648 ISBN-13(EAN): 9780803959644 Издательство: Sage Publications Рейтинг: Цена: 29285 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.
Описание: New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.
Описание: If you`re an entrepreneur, or you`re just thinking of starting a business, this work shows small businesses how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources.
Автор: Harvard Business Review Название: Harvard business review on marketing ISBN: 1578518040 ISBN-13(EAN): 9781578518043 Издательство: McGraw-Hill Цена: 2721 р. Наличие на складе: Поставка под заказ.
Описание: The "Harvard Business Review Paperback Series" is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
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