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Business Marketing, Dwyer


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Цена: 18703.00р.
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Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Dwyer
Название:  Business Marketing
Перевод названия: Деловой маркетинг
ISBN: 9780073529905
Издательство: McGraw-Hill
Классификация: ISBN-10: 0073529907
Обложка/Формат: Hardback
Страницы: 704
Вес: 1.43 кг.
Дата издания: 25/01/2008
Язык: English
Издание: 4 rev ed
Иллюстрации: Ill
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Connecting strategy, relationships, and learning
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Поставляется из: Англии
Описание: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.


The Business Marketing Course: Managing in Complex Networks, 2nd Edition

Автор: David Ford, Lars-Erik Gadde
Название: The Business Marketing Course: Managing in Complex Networks, 2nd Edition
ISBN: 0470034505 ISBN-13(EAN): 9780470034507
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.


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