Название: International business and information technology ISBN: 0415325420 ISBN-13(EAN): 9780415325424 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology, offering a much-needed overview of the key trends in IT and global business management.
Автор: Feenberg, Andrew Название: Questioning technology ISBN: 0415197554 ISBN-13(EAN): 9780415197557 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Questioning Reality convinces us that it is vital that we learn more about technology the better to live with it and manage it.
How technologies can get it wrong in sports, and what the consequences are -- referees undermined, fans heartbroken, and the illusion of perfect accuracy maintained.
Good call or bad call, referees and umpires have always had the final say in sports. Bad calls are more visible: plays are televised backward and forward and in slow motion. New technologies -- the Hawk-Eye system used in tennis and cricket, for example, and the goal-line technology used in English football -- introduced to correct bad calls sometimes get it right and sometimes get it wrong, but always undermine the authority of referees and umpires. Bad Call looks at the technologies used to make refereeing decisions in sports, analyzes them in action, and explains the consequences.
Used well, technologies can help referees reach the right decision and deliver justice for fans: a fair match in which the best team wins. Used poorly, however, decision-making technologies pass off statements of probability as perfect accuracy and perpetuate a mythology of infallibility. The authors re-analyze three seasons of play in English Premier League football, and discover that goal line technology was irrelevant; so many crucial wrong decisions were made that different teams should have won the Premiership, advanced to the Champions League, and been relegated. Simple video replay could have prevented most of these bad calls. (Major League baseball learned this lesson, introducing expanded replay after a bad call cost Detroit Tigers pitcher Armando Galarraga a perfect game.)
What matters in sports is not computer-generated projections of ball position but what is seen by the human eye -- reconciling what the sports fan sees and what the game official sees.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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