Semiotics of theatre and drama, Elam, Keir

Автор: Chandler, Daniel
Название: Semiotics
ISBN: 0415363756 ISBN-13(EAN): 9780415363754
Издательство: Taylor&Francis
Рейтинг:
Цена: 1836.00 р.
Наличие на складе: Поставка под заказ.

Описание: Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials and the web. It also covers questions such as: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text?

Автор: Evandro Menezes de Carvalho
Название: Semiotics of International Law
ISBN: 9400733968 ISBN-13(EAN): 9789400733961
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book highlights the active role of language in diplomatic negotiations and in interpreting international law by analyzing the decision-making process and the legal discourse adopted by the WTO`s Appellate Body.

Автор: Floch
Название: Semiotics, Marketing and Communication
ISBN: 033376014X ISBN-13(EAN): 9780333760147
Издательство: Springer
Рейтинг:
Цена: 18866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.