Автор: Chandler, Daniel Название: Semiotics ISBN: 1138232939 ISBN-13(EAN): 9781138232938 Издательство: Taylor&Francis Цена: 2908.00 р. Наличие на складе: Поставка под заказ. Описание:
This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies
Автор: Chandler, Daniel Название: Semiotics: the basics ISBN: 036772653X ISBN-13(EAN): 9780367726539 Издательство: Taylor&Francis Цена: 3367.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: This fourth edition of the bestselling textbook has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. It is an essential reference guide for students at all levels of language and communication, media and cultural studies.
Старое издание
Автор: Dr Daniel Chandler and Daniel Chandler Название: Semiotics: The Basics ISBN: 0415351111 ISBN-13(EAN): 9780415351119 Издательство: Taylor&Francis Цена: 1836.00 р. Наличие на складе: Невозможна поставка. Описание: Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: * What is a sign? * Which codes do we take for granted? * What is a text? * How can semiotics be used in textual analysis? * Who are Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading.
Автор: Elam, Keir Название: Semiotics of theatre and drama ISBN: 0415280184 ISBN-13(EAN): 9780415280181 Издательство: Taylor&Francis Рейтинг: Цена: 4286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Keir Elam showed how this new `science` could provide a radical shift in our understanding of theatrical performance, one of our very richest and most complex forms of communication.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 18866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
Автор: Evandro Menezes de Carvalho Название: Semiotics of International Law ISBN: 9400733968 ISBN-13(EAN): 9789400733961 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the active role of language in diplomatic negotiations and in interpreting international law by analyzing the decision-making process and the legal discourse adopted by the WTO`s Appellate Body.
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