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Semiotics, Chandler, Daniel


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Автор: Chandler, Daniel
Название:  Semiotics
ISBN: 9781138232938
Издательство: Taylor&Francis
Классификация:



ISBN-10: 1138232939
Обложка/Формат: Paperback
Страницы: 352
Вес: 0.36 кг.
Дата издания: 09.06.2017
Серия: Language/Linguistics
Язык: English
Издание: 3 revised edition
Иллюстрации: 8 tables, black and white; 45 illustrations, black and white
Размер: 197 x 131 x 20
Читательская аудитория: College/higher education
Ключевые слова: linguistics, LANGUAGE ARTS & DISCIPLINES / General,LANGUAGE ARTS & DISCIPLINES / Linguistics / General,LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics
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Поставляется из: Европейский союз
Описание:

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.  Demystifying what is a complex, highly interdisciplinary field, key questions covered include:    What are signs and codes?   What can semiotics teach us about representation and reality?   What tools does it offer for analysing texts and cultural practices?   With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies




      Новое издание
Semiotics: the basics

Автор: Chandler, Daniel
Название: Semiotics: the basics
ISBN: 036772653X ISBN-13(EAN): 9780367726539
Издательство: Taylor&Francis
Цена: 3367.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: This fourth edition of the bestselling textbook has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. It is an essential reference guide for students at all levels of language and communication, media and cultural studies.

      Старое издание
Semiotics

Автор: Chandler, Daniel
Название: Semiotics
ISBN: 0415363756 ISBN-13(EAN): 9780415363754
Издательство: Taylor&Francis
Цена: 1836.00 р.
Наличие на складе: Поставка под заказ.
Описание: Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials and the web. It also covers questions such as: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text?


Semiotics and Pragmatics of Stage Improvisation

Автор: Domenico Pietropaolo
Название: Semiotics and Pragmatics of Stage Improvisation
ISBN: 1474225799 ISBN-13(EAN): 9781474225793
Издательство: Bloomsbury Academic
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Цена: 5542.00 р.
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Описание: Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.

Marketing semiotics

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 8237.00 р.
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Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Critical Semiotics: Theory, from Information to Affect

Автор: Gary Genosko
Название: Critical Semiotics: Theory, from Information to Affect
ISBN: 1472596366 ISBN-13(EAN): 9781472596369
Издательство: Bloomsbury Academic
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Цена: 5384.00 р.
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Описание: Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

American Tantalus: Horizons, Happiness, and the Impossible Pursuits of US Literature and Culture

Автор: Andrew Warnes
Название: American Tantalus: Horizons, Happiness, and the Impossible Pursuits of US Literature and Culture
ISBN: 1501319620 ISBN-13(EAN): 9781501319624
Издательство: Bloomsbury Academic
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Цена: 6018.00 р.
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Описание:

American Tantalus argues that modern US fictions often grow preoccupied by tantalisation. This keyword might seem commonplace; thesauruses, certainly, often lump it in with tease and torment in their general inventories of desire. Such lists, however, mislead. Just as most US dictionaries have in fact long recognised tantalise's origins in The Odyssey, so they have defined it as the unique desire we feel for objects that (like the fruit and water once cruelly placed before Tantalus) lie within our reach yet withdraw from our attempts to touch them.

On these terms, American Tantalus shows, tantalise not only describes a particular kind of thwarted desire, but also one that dominates modern US fiction to a remarkable extent. For this term specifically evokes the yearning to touch alienated or virginal objects that we find examined by F. Scott Fitzgerald, Toni Cade Bambara, Richard Wright and Toni Morrison; and it also indicates the insatiable pursuit of the horizon so important to Willa Cather and Edith Wharton among others. This eclectic canon indeed "prefers" the dictionary to the thesaurus: unreachable destinations and untouched commodities here indeed tantalise, inviting gestures of inquiry from which they then recoil. This focus, while lodging cycles of tantalisation at the very heart of American myth, holds profound implications for our understanding of modernity, and, in particular, of the cultural genesis of the commodity as a form.

The Ethnography of Rhythm: Orality and Its Technologies

Автор: Haun Saussy
Название: The Ethnography of Rhythm: Orality and Its Technologies
ISBN: 0823270467 ISBN-13(EAN): 9780823270460
Издательство: Mare Nostrum (Eurospan)
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Цена: 12540.00 р.
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Описание:

Winner of the Modern Language Association's Aldo and Jeanne Scaglione Prize for Comparative Literary Studies
Who speaks? The author as producer, the contingency of the text, intertextuality, the “device”—core ideas of modern literary theory—were all pioneered in the shadow of oral literature. Authorless, loosely dated, and variable, oral texts have always posed a challenge to critical interpretation. When it began to be thought that culturally significant texts—starting with Homer and the Bible—had emerged from an oral tradition, assumptions on how to read these texts were greatly perturbed. Through readings that range from ancient Greece, Rome, and China to the Cold War imaginary, The Ethnography of Rhythm situates the study of oral traditions in the contentious space of nineteenth- and twentieth-century thinking about language, mind, and culture. It also demonstrates the role of technologies in framing this category of poetic creation. By making possible a new understanding of Maussian “techniques of the body” as belonging to the domain of Derridean “arche-writing,” Haun Saussy shows how oral tradition is a means of inscription in its own right, rather than an antecedent made obsolete by the written word or other media and data-storage devices.

Dead Theory: Derrida, Death, and the Afterlife of Theory

Автор: Jeffrey R. Di Leo
Название: Dead Theory: Derrida, Death, and the Afterlife of Theory
ISBN: 1474274358 ISBN-13(EAN): 9781474274357
Издательство: Bloomsbury Academic
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Цена: 19008.00 р.
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Описание: What is the legacy of Theory after the deaths of so many of its leading lights, from Jacques Derrida to Roland Barthes? Bringing together reflections by leading contemporary scholars, Dead Theory explores the afterlives of the work of the great theorists and the current state of Theory today. Considering the work of thinkers such as Derrida, Deleuze, and Levinas, the book explores the ways in which Theory has long been haunted by death and how it might endure for the future.

Semiotics of Happiness: Rhetorical beginnings of a public problem

Автор: Ashley Frawley
Название: Semiotics of Happiness: Rhetorical beginnings of a public problem
ISBN: 1350004766 ISBN-13(EAN): 9781350004764
Издательство: Bloomsbury Academic
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Цена: 6018.00 р.
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Описание:

The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe.

The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.

Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism).

Media Literacy and Semiotics

Автор: Gaines
Название: Media Literacy and Semiotics
ISBN: 023010827X ISBN-13(EAN): 9780230108271
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy.

The Semiotics of Law in Legal Education

Автор: Jan M. Broekman; Francis J. Mootz III
Название: The Semiotics of Law in Legal Education
ISBN: 9400753594 ISBN-13(EAN): 9789400753594
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book offers educational experiences, including reflections and the resulting essays, from the Roberta Kevelson Seminar on Law and Semiotics held during 2008 - 2011 at Penn State University`s Dickinson School of Law.

The Ethnography of Rhythm: Orality and Its Technologies

Автор: Saussy Haun
Название: The Ethnography of Rhythm: Orality and Its Technologies
ISBN: 0823270475 ISBN-13(EAN): 9780823270477
Издательство: Mare Nostrum (Eurospan)
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Цена: 4389.00 р.
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Описание:

Winner of the Modern Language Association's Aldo and Jeanne Scaglione Prize for Comparative Literary Studies
Who speaks? The author as producer, the contingency of the text, intertextuality, the “device”—core ideas of modern literary theory—were all pioneered in the shadow of oral literature. Authorless, loosely dated, and variable, oral texts have always posed a challenge to critical interpretation. When it began to be thought that culturally significant texts—starting with Homer and the Bible—had emerged from an oral tradition, assumptions on how to read these texts were greatly perturbed. Through readings that range from ancient Greece, Rome, and China to the Cold War imaginary, The Ethnography of Rhythm situates the study of oral traditions in the contentious space of nineteenth- and twentieth-century thinking about language, mind, and culture. It also demonstrates the role of technologies in framing this category of poetic creation. By making possible a new understanding of Maussian “techniques of the body” as belonging to the domain of Derridean “arche-writing,” Haun Saussy shows how oral tradition is a means of inscription in its own right, rather than an antecedent made obsolete by the written word or other media and data-storage devices.

Semiotics of International Law

Автор: Evandro Menezes de Carvalho
Название: Semiotics of International Law
ISBN: 9400733968 ISBN-13(EAN): 9789400733961
Издательство: Springer
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Цена: 23757.00 р.
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Описание: This book highlights the active role of language in diplomatic negotiations and in interpreting international law by analyzing the decision-making process and the legal discourse adopted by the WTO`s Appellate Body.

Semiotics, Marketing and Communication

Автор: Floch
Название: Semiotics, Marketing and Communication
ISBN: 033376014X ISBN-13(EAN): 9780333760147
Издательство: Springer
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Цена: 18866.00 р.
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Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.


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