Semiotics of Happiness: Rhetorical beginnings of a public problem 9781350004764

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Автор: Ashley Frawley
Название: Semiotics of Happiness: Rhetorical beginnings of a public problem
ISBN: 9781350004764
Издательство: Bloomsbury Academic
Классификация:

Семиотика / семиология

Философия: эпистемология и теория познания

ISBN-10: 1350004766
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.36 кг.
Дата издания: 25.08.2016
Серия: Bloomsbury advances in semiotics
Язык: English
Иллюстрации: Black & white illustrations
Размер: 166 x 314 x 16
Читательская аудитория: College/higher education
Ключевые слова: Semiotics / semiology, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics
Основная тема: Semiotics / semiology,LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics
Подзаголовок: Rhetorical beginnings of a public problem
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Поставляется из: Англии
Описание:

The Semiotics of Happiness examines the rise of happiness (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe.

The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new science of happiness had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential claims-makers, Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand on the ground for new knowledge about it, but rather because influential and dedicated insiders took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact.

Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a vulnerability model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of no alternative (to capitalism).

Дополнительное описание: Preface Acknowledgements 1. The ‘Problem’ of Happiness 2. A Hospitable Context for Claims-Making 3. The Rhetoric of Social Problems 4. Claims-Makers and the News 5. Happiness: From Prehistory to Paradox 6. The Problem of Lies Within 7. Owning Hap

Semiotics of Happiness: Rhetorical beginnings of a public problem, Ashley Frawley