Raj quartet, Scott, Paul

Автор: Michael Mazzeo, Paul Oyer, Scott Schaefer
Название: Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
ISBN: 1455583987 ISBN-13(EAN): 9781455583980
Издательство: Hachette Book Group
Цена: 1775 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

The book isn't all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

Автор: Scott, Paul
Название: Staying on
ISBN: 0099443198 ISBN-13(EAN): 9780099443193
Издательство: Random House - Penguin
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Цена: 1319 р.
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Описание: Given the chance to return `home` when Tusker, once a Colonel in the British Army, retired, they chose instead to remain in the small hill town of Pangkot, with its eccentric inhabitants and archaic rituals left over from the days of the Empire.

Автор: Tobin Paul, Allie Scott, Andreyko Marc
Название: Robert E. Howard`s Savage Sword
ISBN: 1616550759 ISBN-13(EAN): 9781616550752
Издательство: Random House (USA)
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Цена: 1448 р.
Наличие на складе: Невозможна поставка.

Автор: Scott, Paul
Название: Raj quartet
ISBN: 1857152972 ISBN-13(EAN): 9781857152975
Издательство: Random House - Penguin
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Цена: 2640 р.
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Описание: Records the encounter between East and West through the experiences of a dozen people caught up in the upheavals of the Second World War and the growing campaign for Indian independence. This book describes the love between an English girl and an Indian boy, Daphne Manners and Hari Kumar.