Описание: Today`s sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today`s most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Автор: Lehmann, Donald R. Winer, Russell S. Название: Analysis for marketing planning ISBN: 0071263632 ISBN-13(EAN): 9780071263634 Издательство: McGraw-Hill Рейтинг: Цена: 9073 р. Наличие на складе: Поставка под заказ.
Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: Smith Ronald D Название: Strategic Planning for Public Relations ISBN: 041550676X ISBN-13(EAN): 9780415506762 Издательство: Taylor&Francis Рейтинг: Цена: 7621 р. Наличие на складе: Поставка под заказ.
Описание: This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Описание: Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons: the drive and strategic vision of their managers and they follow strategic rules which confer success The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. Consequently the book is written in a register of clear language which should appeal to managers and students of business.
Автор: Camenson, Blythe Название: Opportunities in event planning careers ISBN: 0071382283 ISBN-13(EAN): 9780071382281 Издательство: McGraw-Hill Цена: 1813 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides on-the-job accounts and advice from event planners in a range of areas within the field, including the prominent - wedding planning. This book includes helpful information about the major event-planning associations and educational programs and sample employment advertisements for various jobs within the field.
Название: Marketing Planning ISBN: 0077127137 ISBN-13(EAN): 9780077127138 Издательство: McGraw-Hill Рейтинг: Цена: 8347 р. Наличие на складе: Поставка под заказ.
Описание: Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Автор: Larry Dwyer; Renata Tomljenovi?; Sanda ?orak Название: Evolution of Destination Planning and Strategy ISBN: 3319422456 ISBN-13(EAN): 9783319422459 Издательство: Springer Рейтинг: Цена: 19304 р. Наличие на складе: Есть у поставщика Поставка под заказ.
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Описание: Helps you make an event a success in seven simple steps. This book helps you to: choose the right venue at the best price; create an organized event book; develop an ideal menu and theme; and, book entertainment, staff, and caterers. It also includes fill-in sheets and forms which can help you keep track of everything.
Автор: Ferguson D S Название: Communication Planning ISBN: 0761913149 ISBN-13(EAN): 9780761913146 Издательство: Sage Publications Рейтинг: Цена: 14643 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO`s and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.
Описание: This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.
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