Автор: Lindstrom, Per Название: Aspects of incompleteness ISBN: 156881173X ISBN-13(EAN): 9781568811734 Издательство: Неизвестно Рейтинг: Цена: 3235 р. Наличие на складе: Невозможна поставка.
Описание: In addition to the standard results of Godel and others on incompleteness, (non-) finite axiomability and interpretability, this book contains a thorough treatment of partial conservativity and degress of interpretability.
Автор: Lindstrom Eric Название: Not If I See You First ISBN: 0008146306 ISBN-13(EAN): 9780008146306 Издательство: HarperCollins UK Рейтинг: Цена: 1195 р. Наличие на складе: Поставка под заказ.
Описание: The sensational debut YA of 2016 that everyone will be talking about.
Автор: Lindstrom Martin Название: Buyology: Truth and Lies about Why We Buy ISBN: 0385523890 ISBN-13(EAN): 9780385523899 Издательство: Random House (USA) Цена: 1090 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy fromthe world ofreligion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds.
Автор: Lindstrom, Martin Название: Brand Sense ISBN: 1439172013 ISBN-13(EAN): 9781439172018 Издательство: Simon & Schuster Рейтинг: Цена: 1109 р. Наличие на складе: Нет в наличии.
Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Автор: Lindstrom, Martin Название: Buy.ology ISBN: 1847940110 ISBN-13(EAN): 9781847940117 Издательство: Неизвестно Рейтинг: Цена: 1946 р. Наличие на складе: Невозможна поставка.
Описание: Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.
Автор: Lindstrom, Martin Название: Buyology ISBN: 0385523882 ISBN-13(EAN): 9780385523882 Издательство: Random House (USA) Цена: 1535 р. Наличие на складе: Поставка под заказ.
Автор: Lindstrom, Martin Название: Buyology ISBN: 1847940129 ISBN-13(EAN): 9781847940124 Издательство: Random House Цена: 921 р. Наличие на складе: Поставка под заказ.
Автор: Lindstrom Название: Brand Sense ISBN: 0743267842 ISBN-13(EAN): 9780743267847 Издательство: Simon & Schuster Рейтинг: Цена: 1871 р. Наличие на складе: Нет в наличии.
Описание: Build Powerful Brands Through Touch Tast. A creative and authoritative book that shows how the world`s most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.
Описание: Using activity cards as a basis for communication, this inspiring picture book for 4-10 year olds shows how children on the autism spectrum, or children who find it hard to communicate with their peers, can learn to express themselves through simple question and answer exercises.
Автор: Lindstrom Eric Название: Tragic Kind of Wonderful ISBN: 0008147507 ISBN-13(EAN): 9780008147501 Издательство: HarperCollins UK Рейтинг: Цена: 774 р. Наличие на складе: Есть
Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.
Автор: Lindstrom Eva Название: My Dog Mouse ISBN: 1776571487 ISBN-13(EAN): 9781776571482 Издательство: Eurospan Рейтинг: Цена: 1626 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Can I take Mouse for a walk?" I ask, and I'm always allowed.
We set off, very slowly. Mouse walks at a snail's pace. He stops at lamp posts and fences and sniffs for a long time. Sometimes he looks up at me and then I usually say something. I maybe say "old man" in a very nice voice, not my usual one.
My Dog Mouse offers friendship, humor, and gentle heartache in one dog walk. This is a book for anyone who knows what it is to love an old, slow dog, with ears as thin as pancakes.
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