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Buy-ology, Lindstrom, Martin

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Цена: 691р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 3 шт.  
При оформлении заказа до: 29 мар 2019
Ориентировочная дата поставки: Конец Апреля
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Автор: Lindstrom, Martin
Название:  Buy-ology   (Нейромаркетинг)
Издательство: Random House
Классификация:
Изучение средств информации
Продажи и маркетинг

ISBN: 1847940137
ISBN-13(EAN): 9781847940131
ISBN: 1-84794-013-7
ISBN-13(EAN): 978-1-84794-013-1
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.196 кг.
Дата издания: 07.05.2009
Язык: Eng
Размер: 200 x 133 x 18
Читательская аудитория: General (us: trade)
Подзаголовок: How everything we believe about why we buy is wrong
Рейтинг:
Поставляется из: Англии
Описание: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but its being used all the time.

Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstroms groundbreaking study of what really makes consumers tick.

Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Дополнительное описание:




Tragic Kind of Wonderful

Автор: Lindstrom Eric
Название: Tragic Kind of Wonderful
ISBN: 0008147507 ISBN-13(EAN): 9780008147501
Издательство: HarperCollins UK
Рейтинг:
Цена: от 720 р.
Наличие на складе: Есть

Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.

My Dog Mouse

Автор: Lindstrom Eva
Название: My Dog Mouse
ISBN: 1776571487 ISBN-13(EAN): 9781776571482
Издательство: Неизвестно
Рейтинг:
Цена: 1626 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Can I take Mouse for a walk?" I ask, and I'm always allowed.

We set off, very slowly. Mouse walks at a snail's pace. He stops at lamp posts and fences and sniffs for a long time. Sometimes he looks up at me and then I usually say something. I maybe say "old man" in a very nice voice, not my usual one.

My Dog Mouse offers friendship, humor, and gentle heartache in one dog walk. This is a book for anyone who knows what it is to love an old, slow dog, with ears as thin as pancakes.

Tragic Kind of Wonderful

Автор: Lindstrom Eric
Название: Tragic Kind of Wonderful
ISBN: 0008147477 ISBN-13(EAN): 9780008147471
Издательство: HarperCollins UK
Рейтинг:
Цена: 1195 р.
Наличие на складе: Поставка под заказ.

Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.

Tragic Kind of Wonderful

Автор: Lindstrom Eric
Название: Tragic Kind of Wonderful
ISBN: 0008183015 ISBN-13(EAN): 9780008183011
Издательство: HarperCollins UK
Рейтинг:
Цена: 1011 р.
Наличие на складе: Поставка под заказ.

Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.

Not If I See You First

Автор: Lindstrom Eric
Название: Not If I See You First
ISBN: 0008146314 ISBN-13(EAN): 9780008146313
Издательство: HarperCollins UK
Рейтинг:
Цена: 735 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The sensational debut YA of 2016 that everyone will be talking about.

Not If I See You First

Автор: Lindstrom Eric
Название: Not If I See You First
ISBN: 0008146306 ISBN-13(EAN): 9780008146306
Издательство: HarperCollins UK
Рейтинг:
Цена: 1195 р.
Наличие на складе: Поставка под заказ.

Описание: The sensational debut YA of 2016 that everyone will be talking about.

CSS Refactoring: Tune Your Style Sheets for Performance

Автор: Lindstrom Steve
Название: CSS Refactoring: Tune Your Style Sheets for Performance
ISBN: 1491906421 ISBN-13(EAN): 9781491906422
Издательство: Wiley
Рейтинг:
Цена: 2507 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Revisiting your code to remove redundancies and inconsistencies-known as refactoring-is a common practice when using programming languages. With this book, author Steve Lindstrom not only shows you how to structure your CSS to build a responsive, easy-to-use website, but also how to use refactoring tools to create faster, more readable CSS.

Procurement Project Management Success: Achieving a Higher Level of Effectiveness

Автор: Lindstrom Diana L.
Название: Procurement Project Management Success: Achieving a Higher Level of Effectiveness
ISBN: 1604270896 ISBN-13(EAN): 9781604270891
Издательство: Неизвестно
Рейтинг:
Цена: 6675 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Based on the author`s real world experience during the course of her career in supply management, engineering, and as a project management professional, this guide demonstrates a proven approach to using project management strategies, tools, and techniques to consistently create successful procurement practices that go beyond mere cost savings.

Days in the History of Silence

Автор: Lindstrom Merethe
Название: Days in the History of Silence
ISBN: 1590515951 ISBN-13(EAN): 9781590515952
Издательство: Random House (USA)
Рейтинг:
Цена: 958 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Brand Sense

Автор: Lindstrom, Martin
Название: Brand Sense
ISBN: 1439172013 ISBN-13(EAN): 9781439172018
Издательство: Simon & Schuster
Рейтинг:
Цена: 1040 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Buy.ology

Автор: Lindstrom, Martin
Название: Buy.ology
ISBN: 1847940110 ISBN-13(EAN): 9781847940117
Издательство: Неизвестно
Рейтинг:
Цена: 1946 р.
Наличие на складе: Поставка под заказ.

Описание: Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.

Buyology

Автор: Lindstrom, Martin
Название: Buyology
ISBN: 0385523882 ISBN-13(EAN): 9780385523882
Издательство: Random House (USA)
Цена: 1535 р.
Наличие на складе: Поставка под заказ.


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