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Buy-ology, Lindstrom, Martin


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Цена: 924р.
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Автор: Lindstrom, Martin
Название:  Buy-ology   (Нейромаркетинг)
Издательство: Random House
Классификация:
Изучение средств информации
Продажи и маркетинг

ISBN: 1847940137
ISBN-13(EAN): 9781847940131
ISBN: 1-84794-013-7
ISBN-13(EAN): 978-1-84794-013-1
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.196 кг.
Дата издания: 07.05.2009
Язык: Eng
Размер: 200 x 133 x 18
Читательская аудитория: General (us: trade)
Подзаголовок: How everything we believe about why we buy is wrong
Рейтинг:
Поставляется из: Англии
Описание: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but its being used all the time.

Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstroms groundbreaking study of what really makes consumers tick.

Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Дополнительное описание:




Brand Sense

Автор: Lindstrom
Название: Brand Sense
ISBN: 0743267842 ISBN-13(EAN): 9780743267847
Издательство: Simon & Schuster
Рейтинг:
Цена: 1871 р.
Наличие на складе: Поставка под заказ.

Описание: Build Powerful Brands Through Touch Tast. A creative and authoritative book that shows how the world`s most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.

Aspects of incompleteness

Автор: Lindstrom, Per
Название: Aspects of incompleteness
ISBN: 156881173X ISBN-13(EAN): 9781568811734
Издательство: Неизвестно
Рейтинг:
Цена: 3235 р.
Наличие на складе: Поставка под заказ.

Описание: In addition to the standard results of Godel and others on incompleteness, (non-) finite axiomability and interpretability, this book contains a thorough treatment of partial conservativity and degress of interpretability.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Автор: Lindstrom Martin
Название: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
ISBN: 030794333X ISBN-13(EAN): 9780307943330
Издательство: Random House (USA)
Цена: 2564 р.
Наличие на складе: Поставка под заказ.

Brand Sense

Автор: Lindstrom, Martin
Название: Brand Sense
ISBN: 1439172013 ISBN-13(EAN): 9781439172018
Издательство: Simon & Schuster
Рейтинг:
Цена: 1040 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Buy.ology

Автор: Lindstrom, Martin
Название: Buy.ology
ISBN: 1847940110 ISBN-13(EAN): 9781847940117
Издательство: Неизвестно
Рейтинг:
Цена: 1946 р.
Наличие на складе: Поставка под заказ.

Описание: Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.

Buyology: Truth and Lies about Why We Buy

Автор: Lindstrom Martin
Название: Buyology: Truth and Lies about Why We Buy
ISBN: 0385523890 ISBN-13(EAN): 9780385523899
Издательство: Random House (USA)
Цена: 1026 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds.

Buyology

Автор: Lindstrom, Martin
Название: Buyology
ISBN: 0385523882 ISBN-13(EAN): 9780385523882
Издательство: Random House (USA)
Цена: 1535 р.
Наличие на складе: Поставка под заказ.

Buyology

Автор: Lindstrom, Martin
Название: Buyology
ISBN: 1847940129 ISBN-13(EAN): 9781847940124
Издательство: Random House
Цена: 921 р.
Наличие на складе: Поставка под заказ.

Robin and the White Rabbit: A Story to Help Children with Autism to Talk about Their Feelings and Join in

Автор: Brunnstrom Ase, Lindstrom Emma
Название: Robin and the White Rabbit: A Story to Help Children with Autism to Talk about Their Feelings and Join in
ISBN: 1785922904 ISBN-13(EAN): 9781785922909
Издательство: Неизвестно
Рейтинг:
Цена: 1622 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Using activity cards as a basis for communication, this inspiring picture book for 4-10 year olds shows how children on the autism spectrum, or children who find it hard to communicate with their peers, can learn to express themselves through simple question and answer exercises.

Tragic Kind of Wonderful

Автор: Lindstrom Eric
Название: Tragic Kind of Wonderful
ISBN: 0008147507 ISBN-13(EAN): 9780008147501
Издательство: HarperCollins UK
Рейтинг:
Цена: от 720 р.
Наличие на складе: Есть

Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.

My Dog Mouse

Автор: Lindstrom Eva
Название: My Dog Mouse
ISBN: 1776571487 ISBN-13(EAN): 9781776571482
Издательство: Неизвестно
Рейтинг:
Цена: 1626 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Can I take Mouse for a walk?" I ask, and I'm always allowed.

We set off, very slowly. Mouse walks at a snail's pace. He stops at lamp posts and fences and sniffs for a long time. Sometimes he looks up at me and then I usually say something. I maybe say "old man" in a very nice voice, not my usual one.

My Dog Mouse offers friendship, humor, and gentle heartache in one dog walk. This is a book for anyone who knows what it is to love an old, slow dog, with ears as thin as pancakes.

Tragic Kind of Wonderful

Автор: Lindstrom Eric
Название: Tragic Kind of Wonderful
ISBN: 0008147477 ISBN-13(EAN): 9780008147471
Издательство: HarperCollins UK
Рейтинг:
Цена: 1195 р.
Наличие на складе: Поставка под заказ.

Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.


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