CSS Refactoring: Tune Your Style Sheets for Performance, Lindstrom Steve
Автор: Lindstrom Martin Название: Small Data ISBN: 1473630134 ISBN-13(EAN): 9781473630130 Издательство: Little, Brown Рейтинг: Цена: 1972 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.
Автор: Lindstrom, Martin Название: Buyology ISBN: 1847940129 ISBN-13(EAN): 9781847940124 Издательство: Random House - Penguin Цена: 1583 р. Наличие на складе: Невозможна поставка.
Автор: Lindstrom Eric Название: Tragic Kind of Wonderful ISBN: 0008147507 ISBN-13(EAN): 9780008147501 Издательство: HarperCollins UK Рейтинг: Цена: 1187 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.
Автор: Lindstrom Merethe Название: Days in the History of Silence ISBN: 1590515951 ISBN-13(EAN): 9781590515952 Издательство: Random House (USA) Рейтинг: Цена: 1917 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the acclaimed Nordic Council Literature Prize winner, a story that reveals the devastating effects of mistaking silence for peace and feeling shame for inevitable circumstances Eva and Simon have spent most of their adult lives together. He is a physician and she is a teacher, and they have three grown daughters and a comfortable home. Yet what binds them together isn't only affection and solidarity but also the painful facts of their respective histories, which they keep hidden even from their own children. But after the abrupt dismissal of their housekeeper and Simon's increasing withdrawal into himself, the past can no longer be repressed. Lindstr m has crafted a masterpiece about the grave mistakes we make when we misjudge the legacy of war, common prejudices, and our own strategies of survival.
Автор: Lindstrom, Martin Название: Brand Sense ISBN: 1439172013 ISBN-13(EAN): 9781439172018 Издательство: Simon & Schuster Рейтинг: Цена: 2257 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Автор: Lindstrom, Martin Название: Buy-ology ISBN: 1847940137 ISBN-13(EAN): 9781847940131 Издательство: Random House - Penguin Рейтинг: Цена: 1583 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Автор: Lindstrom Название: Brand Sense ISBN: 0743267842 ISBN-13(EAN): 9780743267847 Издательство: Simon & Schuster Рейтинг: Цена: 3809 р. Наличие на складе: Нет в наличии.
Описание: Build Powerful Brands Through Touch Tast. A creative and authoritative book that shows how the world`s most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.
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