Strategic Brand Management: United States Edition 3 Book Cased (Hardback), Kevin Keller
Новое издание
Автор: Keller, Kevin Lane Название: Strategic brand management ISBN: 0132336227 ISBN-13(EAN): 9780132336222 Издательство: Pearson Education Цена: 6061.00 р. Наличие на складе: Невозможна поставка. Описание: For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Автор: Keller Kevin Название: Strategic Brand Management ISBN: 0273779419 ISBN-13(EAN): 9780273779414 Издательство: Pearson Education Цена: 13937.00 р. Наличие на складе: Невозможна поставка. Описание: For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 6176.00 р. Наличие на складе: Поставка под заказ.
Автор: Larry Percy, Richard Elliott Название: Strategic Advertising Management 2ed ISBN: 0199274894 ISBN-13(EAN): 9780199274895 Издательство: Oxford Academ Цена: 5384.00 р. Наличие на складе: Поставка под заказ.
Описание: Deals with advertising management from a strategic perspectiveBuilds on both academic insights and real world experience to provide a useful blend of advertising theory and practiceEuropean focusNumerous examples of successful advertising images and accompanying commentaryCompanion web site including for lecturers: PowerPoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercisesNew to this editionExpanded chapter introductions with chapter objectives and learning outcomes.Significantly expanded chapter on 'Communication Strategy', including a more detailed discussion of the Rossiter and Percy Grid.Significantly expanded chapter on 'Processing the Message', especially the areas of emotion and memory.Inclusion of business-to-business examples.Includes additional material taking into account changes in, and current thinking about, the Internet and interactive media in general.An umbrella model tying together the strategic planning process.Extensive new material on positioning.New insights into learning and memory resulting from recent developments in neuropsychology.Expanded discussion of the role emotion plays in advertising.Clear advice on the strategic as well as creative implications of the brand attitude strategy grid.An extensive glossary of key terms. The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on 'Communication Strategy' and 'Processing the Message' have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. COMPANION WEB SITE: Accompanying the new edition will be a comprehensive companion web site containing, for lecturers: PowerPoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercises
Автор: Percy, Larry (Visiting Professor, University of Ox Название: Strategic Advertising Management ISBN: 0198782322 ISBN-13(EAN): 9780198782322 Издательство: Oxford Academ Цена: 5067.00 р. Наличие на складе: Поставка под заказ.
Описание: This textbook looks as what advertising is meant to do and then provides an understanding of what is necessary in the development of effective advertising and promotion, using numerous examples of successful advertising images and case histories to illustrate the application of the various theories discussed.
Автор: Wilson And Gilligan Название: Strategic Marketing Management ISBN: 0750659386 ISBN-13(EAN): 9780750659383 Издательство: Taylor&Francis Рейтинг: Цена: 4884.00 р. Наличие на складе: Нет в наличии.
Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
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