Автор: Keller Kevin Название: Strategic Brand Management ISBN: 0273779419 ISBN-13(EAN): 9780273779414 Издательство: Pearson Education Цена: 13937.00 р. Наличие на складе: Невозможна поставка. Описание: For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Автор: Keller, Kevin Lane Swaminathan, Vanitha Название: Strategic brand management: building, measuring, and managing brand equity, global edition 5 ISBN: 1292314966 ISBN-13(EAN): 9781292314969 Издательство: Pearson Education Цена: 18602.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resourcesPowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.
The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.
Старое издание
Автор: Kevin Keller Название: Strategic Brand Management: United States Edition 3 Book Cased (Hardback) ISBN: 0131888595 ISBN-13(EAN): 9780131888593 Издательство: Pearson Education Цена: 4431.00 р. Наличие на складе: Невозможна поставка. Описание: Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a
comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term
"profitability" of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing
brand equity. It includes numerous examples on virtually every topic and over 75 "Branding Briefs" that identify successful and unsuccessful brands and explain why they have been
so.
Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand
managers to chief marketing officers
Автор: Houston, Susan Bove, Lisa Anne Название: Project Management for Healthcare Informatics ISBN: 0387736824 ISBN-13(EAN): 9780387736822 Издательство: Springer Рейтинг: Цена: 10798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.
Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri Название: The Oxford Handbook of Public Management ISBN: 019922644X ISBN-13(EAN): 9780199226443 Издательство: Oxford Academ Рейтинг: Цена: 8395.00 р. Наличие на складе: Поставка под заказ.
Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.
Описание: Preceded by Pocketbook of orthopaedics and fractures / Ronald McRae. 2nd ed. 2006.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Thayer Название: Software engineering project management ISBN: 0818680008 ISBN-13(EAN): 9780818680007 Издательство: Wiley Рейтинг: Цена: 16782.00 р. Наличие на складе: Поставка под заказ.
Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.
This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.
Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.
Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 6176.00 р. Наличие на складе: Поставка под заказ.
Автор: Mullins, John Walker, Orville C. Название: Marketing Management: A Strategic Decision-making Approach ISBN: 0071326375 ISBN-13(EAN): 9780071326377 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.
Автор: Pearce John A Название: Strategic Management ISBN: 0071326391 ISBN-13(EAN): 9780071326391 Издательство: McGraw-Hill Цена: 9265.00 р. Наличие на складе: Поставка под заказ.
Автор: Jochen Schomacher Название: Orthopedic Manual Therapy: Assessment and Management ISBN: 3131714514 ISBN-13(EAN): 9783131714510 Издательство: Thieme Verlagsgruppe Цена: 12386.00 р. Наличие на складе: Нет в наличии.
Описание:
Proven and effective orthopedic therapy techniques for musculoskeletal disorders
Orthopedic Manual Therapy presents a systematic, step-by-step guide to manual therapy for disorders of the extremities and spine. Readers will find detailed examination and treatment techniques, the newest scientific and clinical advances, and updates on pain physiology, biomechanics, neurodynamics, and the biopsychosocial model of disease as the foundation for manual therapy.
Special Features
Describes every procedure in well structured, logical sequences of assessment, classification, and intervention, including core questions for patients
Covers examination and treatment of all joints, from the toes to the shoulder girdle, with new information on the sacro-iliac joint tests, as well as additional new techniques for the wrist and the hindfoot
Provides more than 500 full-color, step-by-step photographs that illustrate every technique for treating functional disorders of the locomotor system
Explains the important topic of arthrokinematics (movement of the adjacent joint surfaces) and its role in the mechanics of manual therapy
Offers a practical documentation template for recording each articulation and communicating findings to colleagues or physicians
Access to 20 instructive videos on the Thieme MediaCenter that demonstrate procedures in real-life clinical situations
Complete with case studies, checklists, and study questions, this practical, didactic book is ideal as both a textbook and a reference. Students and practitioners of physical and manual therapy will find it essential for gaining the knowledge and decision-making skills to treat any musculoskeletal disorder related to posture and movement.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
