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Marketing Management: A Strategic Decision-making Approach, Mullins, John Walker, Orville C.



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Автор: Mullins, John Walker, Orville C.
Название:  Marketing Management: A Strategic Decision-making Approach
Перевод названия: Управление маркетингом: стратегический подход к принятию решений
ISBN: 9780071326377
Издательство: McGraw-Hill
Классификация:
ISBN-10: 0071326375
Обложка/Формат: Paperback
Страницы: 576
Вес: 0.98 кг.
Дата издания: 01.05.2012
Серия: Asia higher education business & economics marketing
Издание: 8 international ed
Размер: 202 x 253 x 17
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии



Marketing Strategy: A Decision-Focused Approach

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
Рейтинг:
Цена: 6467 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Marketing Decision Making And The Management Of Pricing

Автор: Rajagopal
Название: Marketing Decision Making And The Management Of Pricing
ISBN: 1466640944 ISBN-13(EAN): 9781466640948
Издательство: Eurospan
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Цена: 23679 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Decision Making in Natural Resource Management: A Structured, Adaptive Approach

Автор: Conroy
Название: Decision Making in Natural Resource Management: A Structured, Adaptive Approach
ISBN: 0470671742 ISBN-13(EAN): 9780470671740
Издательство: Wiley
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Цена: 6295 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Intended for use by natural resource managers and scientists, as well as by students in the fields of natural resource management, ecology, and conservation biology, this book takes readers through the process of developing a structured approach to decision making.

Decision Making in Natural Resource Management: A Structured, Adaptive Approach

Автор: Conroy
Название: Decision Making in Natural Resource Management: A Structured, Adaptive Approach
ISBN: 0470671750 ISBN-13(EAN): 9780470671757
Издательство: Wiley
Рейтинг:
Цена: 12359 р.
Наличие на складе: Поставка под заказ.

Описание: Intended for use by natural resource managers and scientists, as well as by students in the fields of natural resource management, ecology, and conservation biology, this book takes readers through the process of developing a structured approach to decision making.

Strategic Marketing Decision-Making within Japanese and South Kor

Автор: Yang-Im Lee
Название: Strategic Marketing Decision-Making within Japanese and South Kor
ISBN: 1843343630 ISBN-13(EAN): 9781843343639
Издательство: Elsevier Science
Цена: 10764 р.
Наличие на складе: Невозможна поставка.

Complexities in Colorectal Surgery  Decision-Making and Management

Автор: Steele, S.R.,
Название: Complexities in Colorectal Surgery Decision-Making and Management
ISBN: 1461490219 ISBN-13(EAN): 9781461490210
Издательство: Springer
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Цена: 16719 р.
Наличие на складе: Невозможна поставка.

Описание: This book offers advice on strategic evaluation and specific approaches in colorectal surgery, and detailed techniques for dealing with complex problems, whether they result from underlying disease or from complications arising from previous surgical therapy.

Marketing Management: A Strategic Decision-Making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
Рейтинг:
Цена: 16746 р.
Наличие на складе: Поставка под заказ.

Financial Institutions Management: A Risk Management Approach

Автор: Saunders
Название: Financial Institutions Management: A Risk Management Approach
ISBN: 1259010856 ISBN-13(EAN): 9781259010859
Издательство: McGraw-Hill
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Цена: 4135 р.
Наличие на складе: Невозможна поставка.

Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.

Strategic market management, 1 ed

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 5889 р.
Наличие на складе: Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 7476 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 7000 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Business Processes / An Archival Science Approach to Collaborative Decision Making, Records, and Knowledge Management

Автор: Menne-Haritz Angelika
Название: Business Processes / An Archival Science Approach to Collaborative Decision Making, Records, and Knowledge Management
ISBN: 1402021976 ISBN-13(EAN): 9781402021978
Издательство: Springer
Рейтинг:
Цена: 15674 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Collaborative decision making processes are a form of communication inside organizations. Their functioning can teach lessons for the design of electronic office systems. Those processes are open ended and therefore decide themselves on their form. Like oral deliberations which cannot be modelled in advance any open ended communication process needs means for common control over the further advancement and the ending of the process.The history of German administrative practice and its special methods of using disposals for the control of common processes shows the creation of records as based on communication needs generated by the intention of joint actions. For electronic decision making processes the purposes remain the same, but the means have to follow the effects of electronic communication on messages.The book is a reworked English version of a thesis for the official qualification for university professorship accepted by the German University of Administrative Sciences Speyer. Germany.


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