Keller, Kevin Lane Swaminathan, Vanitha Strategic brand management: building, measuring, and managing brand equity, global edition 5 9781292314969

Варианты приобретения

Цена: 18602.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Англия: Есть
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Keller, Kevin Lane Swaminathan, Vanitha (Кевин Келлер)
Название: Strategic brand management: building, measuring, and managing brand equity, global edition 5
Перевод названия: Кевин Келлер: Стратегическое управление брендом. Создание, измерение и управление капиталом бренда,
ISBN: 9781292314969
Издательство: Pearson Education
Издательство: Pearson education limited
Классификация:

Управление и методы управления

Торговля и маркетинг

ISBN-10: 1292314966
Обложка/Формат: Paperback
Страницы: 624
Вес: 1.33 кг.
Дата издания: 15.08.2019
Язык: English
Издание: 5 ed
Размер: 275 x 220 x 20
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.

New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with todays consumers. Free instructor resourcesPowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.

Strategic brand management: building, measuring, and managing brand equity, global edition 5, Keller, Kevin Lane Swaminathan, Vanitha