Eating the big fish, Morgan, Adam

Автор: Arthur Lisa, O`Neill Paige
Название: Big Data Marketing: Engage Your Customers More Effectively and Drive Value
ISBN: 1118733894 ISBN-13(EAN): 9781118733899
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Leverage big data insights to improve customer experiences and insure business success Many of today`s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Автор: Scott David Meerman
Название: The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
ISBN: 1119272424 ISBN-13(EAN): 9781119272427
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more `selling` there is only buying.

Автор: Finlay Steven
Название: Predictive Analytics, Data Mining and Big Data
ISBN: 1137379278 ISBN-13(EAN): 9781137379276
Издательство: Springer
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Цена: 5589.00 р.
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Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.