Echo express 2, Mcneill Williams

Автор: John L. Mariotti
Название: Marketing Express, 2nd edition
ISBN: 1841127043 ISBN-13(EAN): 9781841127040
Издательство: Wiley
Рейтинг:
Цена: 1266.00 р.
Наличие на складе: Поставка под заказ.

Описание: Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the smartest thinkers, including Regis McKenna and Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Автор: John Middleton, Bob Gorzynski
Название: Strategy Express, 2nd edition
ISBN: 1841127078 ISBN-13(EAN): 9781841127071
Издательство: Wiley
Рейтинг:
Цена: 1266.00 р.
Наличие на складе: Поставка под заказ.

Описание: Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen.