Strategy Express, 2nd edition, John Middleton, Bob Gorzynski
Старое издание
Автор: John Middleton Название: Strategy Express ISBN: 1841122181 ISBN-13(EAN): 9781841122182 Издательство: Wiley Цена: 1107.00 р. Наличие на складе: Невозможна поставка. Описание: Covers the fundamentals of successful strategy, from developing a vision to knowing your customers, and from fostering creativity to making it happen. This title includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Описание: When attempting to teach strategy, or inspire executives to think strategically, the ‘micro-cases' successfully developed in The Strategy Pathfinder are an invaluable tool for stimulating debate and enabling busy executive students to engage swiftly with the key concepts of strategic management.
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