Автор: John Middleton, Bob Gorzynski Название: Strategy Express, 2nd edition ISBN: 1841127078 ISBN-13(EAN): 9781841127071 Издательство: Wiley Цена: 1266.00 р. Наличие на складе: Поставка под заказ. Описание: Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen.
Автор: John Middleton, Bob Gorzynski Название: Strategy Express, 2nd edition ISBN: 1841127078 ISBN-13(EAN): 9781841127071 Издательство: Wiley Рейтинг: Цена: 1266.00 р. Наличие на складе: Поставка под заказ.
Описание: Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen.
Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Название: Caces Contemporary Strategy Analysis ISBN: 0631213600 ISBN-13(EAN): 9780631213604 Издательство: Wiley Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. For further information including sample pages please visit: http://www blackwellpublishers. co. uk/grant/
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Название: Strategy ISBN: 0631209018 ISBN-13(EAN): 9780631209010 Издательство: Wiley Цена: 3166.00 р. Наличие на складе: Поставка под заказ.
Описание: Made up of many classic, but also some less well-known articles, The Strategy Reader provides students and managers with a remarkable overview of continuing debates in the field of strategic management.
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