Online public relations, Phillips, David Young, Philip
Автор: Phillips, David Название: Online Public Relations ISBN: 074946545X ISBN-13(EAN): 9780749465452 Издательство: Kogan Page Цена: 2875 р. Наличие на складе: Нет в наличии. Описание: The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the way PR professionals communicate but has transformed the nature of communication itself. This thoroughly revised third edition of Online Public Relations shows readers how to use online tools - now integral to most areas of PR practice - intelligently and effectively. David Phillips and Philip Young explore the growth of social media, mobile apps and online communities and environments, providing valuable guidance on developing a strategy to make the most of these key platforms for communication. Essential reading for students and practitioners of PR, this book offers a timely and authoritative review of the ever-changing world of online PR, and a wealth of practical advice.
Описание: Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.
Описание: Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 4503 р. Наличие на складе: Невозможна поставка.
Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 3233 р. Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
Автор: Sriramesh Krishnamurthy Название: Culture and Public Relations ISBN: 0415887275 ISBN-13(EAN): 9780415887274 Издательство: Taylor&Francis Рейтинг: Цена: 5081 р. Наличие на складе: Невозможна поставка.
Описание: Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
Автор: Kelleher, Tom Название: Public relations online ISBN: 1412914175 ISBN-13(EAN): 9781412914178 Издательство: Sage Publications Рейтинг: Цена: 4945 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Название: Public Relations ISBN: 0761948570 ISBN-13(EAN): 9780761948575 Издательство: Sage Publications Рейтинг: Цена: 5521 р. Наличие на складе: Поставка под заказ.
Описание: Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
Автор: Mickey, Thomas J. Название: Deconstructing public relations ISBN: 0805837493 ISBN-13(EAN): 9780805837490 Издательство: Taylor&Francis Рейтинг: Цена: 2655 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Stuff is the nickname of our hero, Simon (because he knows a lot of weird stuff). Stuff`s parents have split up, and his dad has brought back a new step-mum (the Sherry Trifle), a step-sister (the awful Natasha) and a radical feminist rabbit called Pankhurst (she only attacks men - spooky). Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.
Автор: Moss Danny Название: Public Relations Cases ISBN: 0415773369 ISBN-13(EAN): 9780415773362 Издательство: Taylor&Francis Рейтинг: Цена: 16170 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
Автор: Smith Ronald D Название: Becoming a Public Relations Writer ISBN: 0415888026 ISBN-13(EAN): 9780415888028 Издательство: Taylor&Francis Цена: 5427 р. Наличие на складе: Поставка под заказ.
Описание: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.
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