Online public relations, Phillips, David Young, Philip
Автор: Phillips, David Название: Online Public Relations ISBN: 074946545X ISBN-13(EAN): 9780749465452 Издательство: Kogan Page Цена: 2156 р. Наличие на складе: Нет в наличии. Описание: The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the way PR professionals communicate but has transformed the nature of communication itself. This thoroughly revised third edition of Online Public Relations shows readers how to use online tools - now integral to most areas of PR practice - intelligently and effectively. David Phillips and Philip Young explore the growth of social media, mobile apps and online communities and environments, providing valuable guidance on developing a strategy to make the most of these key platforms for communication. Essential reading for students and practitioners of PR, this book offers a timely and authoritative review of the ever-changing world of online PR, and a wealth of practical advice.
Описание: Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 4503 р. Наличие на складе: Невозможна поставка.
Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Автор: Kelleher, Tom Название: Public relations online ISBN: 1412914175 ISBN-13(EAN): 9781412914178 Издательство: Sage Publications Рейтинг: Цена: 5358 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Название: Public Relations ISBN: 0761948570 ISBN-13(EAN): 9780761948575 Издательство: Sage Publications Рейтинг: Цена: 5981 р. Наличие на складе: Нет в наличии.
Описание: Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
Название: Public relations theory ii ISBN: 0805833854 ISBN-13(EAN): 9780805833850 Издательство: Taylor&Francis Рейтинг: Цена: 6351 р. Наличие на складе: Невозможна поставка.
Описание: Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.
Автор: Gregory Название: Strategic Public Relations Leadership ISBN: 0415667941 ISBN-13(EAN): 9780415667944 Издательство: Taylor&Francis Рейтинг: Цена: 12705 р. Наличие на складе: Невозможна поставка.
Описание: Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 3233 р. Наличие на складе: Нет в наличии.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
Автор: Mickey, Thomas J. Название: Deconstructing public relations ISBN: 0805837493 ISBN-13(EAN): 9780805837490 Издательство: Taylor&Francis Рейтинг: Цена: 2655 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Stuff is the nickname of our hero, Simon (because he knows a lot of weird stuff). Stuff`s parents have split up, and his dad has brought back a new step-mum (the Sherry Trifle), a step-sister (the awful Natasha) and a radical feminist rabbit called Pankhurst (she only attacks men - spooky). Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.
Автор: Moss Danny Название: Public Relations Cases ISBN: 0415773369 ISBN-13(EAN): 9780415773362 Издательство: Taylor&Francis Рейтинг: Цена: 16170 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
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