Competitive success, how branding adds value, Davis, John Andrew

Название: Adding Value (RLE Marketing)
ISBN: 1138793663 ISBN-13(EAN): 9781138793668
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Автор: Bernard Cova
Название: Project Marketing: Beyond Competitive Bidding
ISBN: 0471486647 ISBN-13(EAN): 9780471486640
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.