Switch: how to change things when change is hard CD, Heath Chip, Heath Dan
Автор: Heath, Chip,Heath, Dan Название: Decisive: How to Make Better Decisions ISBN: 1847940862 ISBN-13(EAN): 9781847940865 Издательство: Random House - Penguin Рейтинг: Цена: 1409 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Just making a decision can be hard enough, but how do you begin to judge whether it`s the right one? At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
Автор: Heath, Chip & Van Название: Made to Stick ISBN: 009950569X ISBN-13(EAN): 9780099505693 Издательство: Random House - Penguin Рейтинг: Цена: от 1268 р. Наличие на складе: Есть
Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Автор: Heath Chip, Heath Dan Название: Switch: How to Change Things When Change Is Hard ISBN: 0385528752 ISBN-13(EAN): 9780385528757 Издательство: Random House (USA) Рейтинг: Цена: 2974 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Автор: Heath, Chip,Heath, Dan Название: Switch ( ISBN: 1847940315 ISBN-13(EAN): 9781847940315 Издательство: Random House - Penguin Рейтинг: Цена: 1550 р. Наличие на складе: Поставка под заказ.
Описание: How to Change Things When Change is Hard. In `Switch` the brothers Heath explore all of the best ways to make changes not only in our own lives, but also in the lives of others. Whether it`s using the rational brain to outwit the emotional brain - for instance, by buying an alarm clock that runs away from you when you want to hit the snooze button - or harnessing the power of the emotional brain, like the headteacher who changed her school`s grading system to A, B, C, and NY - not yet - to encourage her students to work harder, there are many startlingly simple yet truly effective strategies we can all employ.
Автор: Chip and Dan Heath Название: Decisive ISBN: 1847940854 ISBN-13(EAN): 9781847940858 Издательство: Random House - Penguin Цена: 1691 р. Наличие на складе: Поставка под заказ.
Автор: Heath, Chip Название: Switch ISBN: 0307885038 ISBN-13(EAN): 9780307885036 Издательство: Random House (USA) Рейтинг: Цена: 1231 р. Наличие на складе: Невозможна поставка.
Автор: Heath, Chip Название: Made to stick ISBN: 0812982002 ISBN-13(EAN): 9780812982008 Издательство: Random House (USA) Рейтинг: Цена: 1164 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Heath, Chip, Heath, Dan Название: Switch ISBN: 1847940323 ISBN-13(EAN): 9781847940322 Издательство: Random House - Penguin Рейтинг: Цена: 1409 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We all know that change is hard. It`s unsettling, it`s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
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