Strategy from the Outside in: How to Profit from Customer Value, Day George, Moorman Christine

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Farris
Название: The Profit Impact of Marketing Strategy Project
ISBN: 0521840538 ISBN-13(EAN): 9780521840538
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.

Автор: Macdivitt Harry, Wilkinson Mike
Название: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
ISBN: 0071761683 ISBN-13(EAN): 9780071761680
Издательство: McGraw-Hill
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Цена: 8063.00 р.
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Описание: Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Автор: Webster, Frederick E, Jr
Название: Market Driven Management: How to Define, Develop and Deliver Customer Value
ISBN: 0471236934 ISBN-13(EAN): 9780471236931
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer focused, market driven economy. In addition to bringing each chapter up to date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot com debacle.

Автор: Peterson Erik, Riesterer Tim, Smith Conrad
Название: The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
ISBN: 0071849718 ISBN-13(EAN): 9780071849715
Издательство: McGraw-Hill
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Цена: 6176.00 р.
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Описание: Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.