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Advertising: A Very Short Introduction, Fletcher Winston



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Автор: Fletcher Winston
Название:  Advertising: A Very Short Introduction   (Уинстон Флетчер: Реклама. Экспресс-курс)
Издательство: Oxford Academ
Классификация:
Исполнительские искусства
Изучение средств информации
Политика и институты государственной власти
Продажи и маркетинг
Средства массовой информации и связи
Законы другой юрисдикции и общее право

ISBN: 0199568928
ISBN-13(EAN): 9780199568925
ISBN: 0-19-956892-8
ISBN-13(EAN): 978-0-19-956892-5
Обложка/Формат: Paperback
Страницы: 144
Вес: 0.146 кг.
Дата издания: 31.08.2010
Серия: Very short introductions
Язык: English
Иллюстрации: 15 black and white halftones
Размер: 172 x 113 x 9
Читательская аудитория: Postgraduate, research & scholarly
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.



Hollywood: A Very Short Introduction

Автор: Decherney Peter
Название: Hollywood: A Very Short Introduction
ISBN: 0199943540 ISBN-13(EAN): 9780199943548
Издательство: Oxford Academ
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Цена: от 529 р.
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Описание: Peter Decherney tells the story of Hollywood, from its nineteenth-century origins to the emergence of internet media empires.

Branding: A Very Short Introduction

Автор: Jones Robert
Название: Branding: A Very Short Introduction
ISBN: 0198749910 ISBN-13(EAN): 9780198749912
Издательство: Oxford Academ
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Цена: 1075 р.
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Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Introduction to visual culture

Автор: Mirzoeff, Nicholas
Название: Introduction to visual culture
ISBN: 0415327598 ISBN-13(EAN): 9780415327596
Издательство: Taylor&Francis
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Цена: 4157 р.
Наличие на складе: Поставка под заказ.

Описание: Tracing the history and theory of visual culture, from painting to the World Wide Web, this book asks how and why visual media have become so central to everyday life. It explores a wide range of visual forms, including painting, sculpture, photography, television, cinema, Virtual Reality, and the internet.

Introduction to Marketing

Автор: Palmer, Adrian
Название: Introduction to Marketing
ISBN: 0199602131 ISBN-13(EAN): 9780199602131
Издательство: Oxford Academ
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Цена: 5291 р.
Наличие на складе: Поставка под заказ.

Описание: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Journalism Across Cultures: An Introduction

Автор: Obijiofor Levi
Название: Journalism Across Cultures: An Introduction
ISBN: 0230236103 ISBN-13(EAN): 9780230236103
Издательство: Springer
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Цена: 3656 р.
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Описание: In today`s global digital world, journalists are required to be cognizant of ethical and cultural issues beyond usual national boundaries. This text provides a theoretical and practical introduction to cross-cultural journalism, equipping students with the skills and understanding they need today.

Introduction to Journalism

Автор: Fleming C et al
Название: Introduction to Journalism
ISBN: 0761941827 ISBN-13(EAN): 9780761941828
Издательство: Sage Publications
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Цена: 4025 р.
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Описание: Examines the skills needed to work as a journalist in newspapers, television, radio and online. This book provides case studies as a guide to researching stories, interviewing, and writing for each medium, as well as recording material for both radio and television. It offers a range of comment and tips on better ways to approach stories.

Introduction to Journalism

Автор: Fleming C et al
Название: Introduction to Journalism
ISBN: 0761941819 ISBN-13(EAN): 9780761941811
Издательство: Sage Publications
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Цена: 12079 р.
Наличие на складе: Поставка под заказ.

Описание: Examines the skills needed to work as a journalist in newspapers, television, radio and online. This book provides case studies as a guide to researching stories, interviewing, and writing for each medium, as well as recording material for both radio and television. It offers a range of comment and tips on better ways to approach stories.

Introduction to Film Studies

Автор: Nelmes Jill
Название: Introduction to Film Studies
ISBN: 0415582598 ISBN-13(EAN): 9780415582599
Издательство: Taylor&Francis
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Цена: 4157 р.
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Introduction to Book History

Автор: Finkelstein David
Название: Introduction to Book History
ISBN: 041568806X ISBN-13(EAN): 9780415688062
Издательство: Taylor&Francis
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Цена: 4157 р.
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Описание: This second edition of An Introduction to Book History provides a comprehensive critical introduction to the development of the book and print culture. Each fully revised and updated chapter contains new material and covers recent developments in the field, including: The Postcolonial Book Censorship by states and religions Social History, and the recognition of underrepresentation of its value to book history studies Contemporary publishing Each section begins with a summary of the chapter’s aims and contents, followed by a detailed discussion of the relevant issues, concluding with a summary of the chapter and points to ponder. Sections include: the history of the book orality to Literacy literacy to printing authors, authorship and authority printers, booksellers, publishers, agents readers and reading the future of the book. An Introduction to Book History is an ideal introduction to this exciting field of study, and is designed as a companion text to The Book History Reader.

Introduction to the Music Industry

Автор: Fitterman Radbill Catherine
Название: Introduction to the Music Industry
ISBN: 041589638X ISBN-13(EAN): 9780415896382
Издательство: Taylor&Francis
Цена: 4734 р.
Наличие на складе: Поставка под заказ.

Описание: Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry’s future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on activities, and inspiring stories of actual music entrepreneurs. The textbook’s companion website provides multi-media content, study guides, and an instructor’s manual with lesson plans and suggestions for assessing students’ work. This book will be beneficial to students who want to learn the basics of the music industry and be involved in some way, whether a professional working in support of artists, or an artist trying to launch his or her performing career.

Introduction to Television Studies

Автор: Bignell Jonathan
Название: Introduction to Television Studies
ISBN: 0415598176 ISBN-13(EAN): 9780415598170
Издательство: Taylor&Francis
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Цена: 3926 р.
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Описание: In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes. Features include: a glossary of key terms key terms defined in margins suggestions for further reading activities/assignments for use in class New and updated case studies feature: ‘Every Home Needs a Harvey’ ad approaches to news reporting television scheduling CSI Crime Scene Investigation animated cartoon series Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can’t see, television audiences, beyond television.

Media and Meaning: An Introduction

Автор: Colin Stewart
Название: Media and Meaning: An Introduction
ISBN: 0851708439 ISBN-13(EAN): 9780851708430
Издательство: Springer
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Цена: 3134 р.
Наличие на складе: Невозможна поставка.

Описание: This lively introduction to contemporary media is accessible enough to be read for pleasure as well as part of formal study. Specially tailored for AS/A level and Higher Media Studies syllabuses, it provides an overview of the key concepts in all major media forms and genres within particular media.


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