Branding: A Very Short Introduction, Jones Robert

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
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Цена: 1582.00 р.
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Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Andersen
Название: Short Introduction to Strategic Management
ISBN: 1107671353 ISBN-13(EAN): 9781107671355
Издательство: Cambridge Academ
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Цена: 4435.00 р.
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Описание: An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

Автор: Charlesworth
Название: An Introduction to Social Media Marketing
ISBN: 0415856167 ISBN-13(EAN): 9780415856164
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Автор: Palmer, Adrian (Professor of Services Marketing, U
Название: Introduction to Marketing: Theory and Practice
ISBN: 0199266271 ISBN-13(EAN): 9780199266272
Издательство: Oxford Academ
Цена: 4750.00 р.
Наличие на складе: Поставка под заказ.

Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.

Автор: Charlesworth
Название: An Introduction to Social Media Marketing
ISBN: 0415856175 ISBN-13(EAN): 9780415856171
Издательство: Taylor&Francis
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Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.