Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Cертификаты | Хиты | | |
 

How brands grow, Sharp, Byron



Варианты приобретения
Цена: 4518р.
Кол-во:
Наличие: Ожидается поступление.
 Заказывайте скорее, чем раньше закажете, тем раньше получите заказ.
Ожидаемая дата поступления на склад: 30 май 2022

Добавить в корзину
в Мои желания

Автор: Sharp, Byron
Название:  How brands grow
Перевод названия: Байрон Шарп: Как развиваются бренды
ISBN: 9780195573565
Издательство: Oxford Academ
Классификация:
ISBN-10: 0195573560
Обложка/Формат: Hardback
Страницы: 160
Вес: 0.59 кг.
Дата издания: 01.03.2010
Язык: English
Иллюстрации: Illustrations
Размер: 241 x 165 x 24
Читательская аудитория: Professional & vocational
Подзаголовок: What marketers don`t know
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии



How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 4518 р.
Наличие на складе: Невозможна поставка.

Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

The Business of Brands

Автор: Jon Miller
Название: The Business of Brands
ISBN: 0470862599 ISBN-13(EAN): 9780470862599
Издательство: Wiley
Рейтинг:
Цена: 3628 р.
Наличие на складе: Поставка под заказ.

Описание: This is not a `how to` book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions.

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Автор: Roger Blackwell
Название: Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
ISBN: 0471455172 ISBN-13(EAN): 9780471455172
Издательство: Wiley
Рейтинг:
Цена: 3810 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world`s most successful bands, such as the Rolling Stones and Elton John.

Everything You Want : Understanding consumers, brands and communications

Автор: Jennifer Wood
Название: Everything You Want : Understanding consumers, brands and communications
ISBN: 1841120197 ISBN-13(EAN): 9781841120195
Издательство: Wiley
Цена: 3084 р.
Наличие на складе: Поставка под заказ.

Brand Asset Management: Driving Profitable Growth Through Your Brands

Автор: Scott M. Davis
Название: Brand Asset Management: Driving Profitable Growth Through Your Brands
ISBN: 0787963941 ISBN-13(EAN): 9780787963941
Издательство: Wiley
Рейтинг:
Цена: 2902 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets

Автор: Michael Bayler
Название: Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets
ISBN: 1841121592 ISBN-13(EAN): 9781841121598
Издательство: Wiley
Рейтинг:
Цена: 2902 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What's wrong with the Internet?

What Makes Winning Brands Different?: The Hidden Method Behind the World`s Most Successful Brands

Автор: Andreas Buchholz
Название: What Makes Winning Brands Different?: The Hidden Method Behind the World`s Most Successful Brands
ISBN: 0471720259 ISBN-13(EAN): 9780471720256
Издательство: Wiley
Рейтинг:
Цена: 6532 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem. Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience. Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk. Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestl?, Siemens, Procter and Gamble and many more. Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.

Brands and Branding

Автор: Stephen Brown
Название: Brands and Branding
ISBN: 1473919525 ISBN-13(EAN): 9781473919525
Издательство: Sage Publications
Рейтинг:
Цена: 4698 р.
Наличие на складе: Невозможна поставка.

Описание: Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers,  reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Youthnation: Building Remarkable Brands in a Youth-Driven Culture

Автор: Britton Matthew
Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture
ISBN: 1118981146 ISBN-13(EAN): 9781118981146
Издательство: Wiley
Рейтинг:
Цена: 3447 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What Big Thinkers Say About YouthNation "Matt Britton understands the youth market better than anyone on the planet. This book is a gift for anyone trying to understand an emerging generation, you will reference it for years." Adam Braun, New York Tim

From Chinese Brand Culture to Global Brands

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
Рейтинг:
Цена: 8909 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers

Автор: Martinez Onaindia Carlos, Resnick Brian
Название: Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
ISBN: 1118457471 ISBN-13(EAN): 9781118457474
Издательство: Wiley
Рейтинг:
Цена: 6895 р.
Наличие на складе: Поставка под заказ.

Описание: As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights.

Brands: Visions and Values

Автор: John Goodchild
Название: Brands: Visions and Values
ISBN: 0471497428 ISBN-13(EAN): 9780471497424
Издательство: Wiley
Цена: 5443 р.
Наличие на складе: Поставка под заказ.

Описание: A multifaceted perspective on building and managing brand value


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия