Switch, Heath, Chip

Автор: Heath, Chip
Название: Made to stick
ISBN: 0812982002 ISBN-13(EAN): 9780812982008
Издательство: Random House (USA)
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Цена: 1888.00 р.
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Описание: A printed collection of 85 full-length, peer-reviewed technical papers. Topics include: Vibration in Mechanical Systems; Modeling and Validation; Dynamic Systems and Control Education; Vibrations and Control of Systems; Modeling and Estimation for Vehicle Safety and Integrity; Modeling and Control of IC Engines and Aftertreatment Systems; Unmanned Aerial Vehicles (UAVs) and Their Applications.

Автор: Heath Chip, Heath Dan
Название: Decisive: How to Make Better Choices in Life and Work
ISBN: 0307956393 ISBN-13(EAN): 9780307956392
Издательство: Random House (USA)
Цена: 2667.00 р.
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Описание:

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
　
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course?　

Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

Автор: Heath, Chip & Van
Название: Made to Stick
ISBN: 009950569X ISBN-13(EAN): 9780099505693
Издательство: Random House - Penguin
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Цена: 1583.00 р.
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Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Автор: Heath, Chip,Heath, Dan
Название: Decisive: How to Make Better Decisions
ISBN: 1847940862 ISBN-13(EAN): 9781847940865
Издательство: Random House - Penguin
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Цена: 1715.00 р.
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Описание: Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Автор: Heath, Chip, Heath, Dan
Название: Switch
ISBN: 1847940323 ISBN-13(EAN): 9781847940322
Издательство: Random House - Penguin
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Цена: 1715.00 р.
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Описание: We all know that change is hard. It`s unsettling, it`s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.