Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Автор: Wolf Alex Название: Resonate: For Anyone Who Wants to Build an Audience ISBN: 1388632934 ISBN-13(EAN): 9781388632939 Издательство: Неизвестно Цена: 3906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Nobody understands how Alex Wolf built a cult following of over half a million millennials for her first brand in less than a year. Nobody understands why she left it all to become a writer either. RESONATE is Wolf's informative and occasionally hilarious look at the intersection of human nature, technology, and how understanding both can help anyone creative build a following of their own. Named as one of the "Top 100 Most Creative People in Business" by Fast Company Magazine, Inc.'s "Top Creative Entrepreneurs In Marketing and Media," and Adweek's "Top 20 Influencers Who Radiate Creativity & Get Everyone Talking," there's no advice Alex Wolf gives that even the most powerful CEOs can resist taking into consideration. "Alex Wolf is shaping the way we envision the new business person." - Entrepreneur Magazine "Keeping an eye on trends to predict which products, technologies and services will pop in the marketplace is this avowed futurist's stock in trade." - Adweek Magazine "A must have for any creative who has the courage to be heard." - Daniel DiPiazza, Best Selling Author
Описание: Marketing professionals, entrepreneurs and business leaders will learn how to leverage their expert knowledge to increase sales in Essentials of Thought Leadership and Content Marketing. Faced with ever more complex products and services, both consumers and business customers crave expert guidance to help define their needs and avoid expensive wrong choices. Thought leadership and content marketing -- that is, offering useful information to educate customers -- can give companies an overwhelming advantage in building trust, reputation and sales. Essentials of Thought Leadership and Content Marketing helps readers create comprehensive and rigorous content marketing strategies in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying ones companys areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing -- whether in B2B or B2C business, for-profit or non-profit -- this is a practical, step-by-step guide to achieving content marketing success.
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.
Описание: More Focus, Less Noise. A new way of thinking about your marketing. Why do some businesses fizzle on social media, while others consistently pick up thousands of followers? The companies that are most successful online have learned to Shout in the Right Direction. Today, it's no longer enough to hope that you are reaching the right people on the web, you have to know. The National Institute for Social Media calls Shout in the Right Direction "a must read for entrepreneurs and small business owners," mentioning that it provides an "easily understandable rationale for approaching the marketing planning process." Written for small business owners, managers, and digital marketers, this book gives readers:
A simple and easy-to-follow approach for making a marketing plan that delivers results.
Innovative strategies for leveraging social networks to generate business.
Creative ways to develop messages that resonate with audiences.
Eric and Nick have distilled years of research, consulting, and practical experience in digital marketing strategy into this practical and thought-provoking guide to small business marketing.
Автор: Pelzer Altovise C. Название: Define Your Voice: Narrowing Your Target Audience ISBN: 0692744177 ISBN-13(EAN): 9780692744178 Издательство: Неизвестно Цена: 3447.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film - the 170 that remain from the 200 estimated to have been made - and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort.
Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences.
It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.
Описание: Is your cosmetic practice burning you out? Do you feel like you're working harder and harder every year just to make the same amount, or possible less, than you did just 2-3 years ago? Are you tired of not having any time to spend with your family or to travel because you're always working? Do you fear that you might have to go into group practice and give up your independence in order to survive the onslaught of new competition? If you answered yes any of these questions then this book could become Your Secret Weapon for surviving and thriving in these challenging economic times. Cosmetic plastic surgeons are artist in every sense of the word. They take a patient who is unhappy with their appearance or body and transform them into a beautiful butterfly. But who helps the struggling physician transform his or her practice? This book will teach you the easy tried and true marketing tactics a practice needs and that they don't teach in medical school. Furthermore it helps a physician go from highly paid employee to possessor of an asset that creates wealth and autonomy by asking him to examine different aspects of his practice and how they relate to patient generating actives. In this book a physician can look forward to learning about: The tactic that has returned $30 for every $1 invested in it (page 35) The secret successful entrepreneurs know, and doctors don't, that allows them to sell their businesses for big multiples (page 9) The strategy that will guarantee you close at least 25% more patients (page 49) The huge mistake you're currently making that grossly undervalues your practice (page 15) The strategy that will position you as a celebrity and authority in your community and get you free press in the process (page 43) Insight into why anyone buys anything, including your prospective patients (page 5) A stealth marketing campaign you can use to bring old patients back to your practice at a rate of $2 to $1 (page 39) The real reason why patients don't return to your practice after one visit (page 40) The only checklist you should be using before you hire a marketing consultant or any advertising for your practice (page 75) The book has a double your money back plus $100 guarantee from its author if you don't find at least one worthwhile idea you can implement in your practice to generate more revenue. About the Author Victor Urbina was born and raised in El Paso, Texas, and has lived there for the majority of his life. He has been an entrepreneur since childhood, starting his own soda stand in the heart of downtown El Paso, Texas at the age of 11 that he operated for three years. He attended The University of Texas at El Paso where he received a bachelor's degree in mechanical engineering and later an MBA. He has worked for some of the biggest companies in the automotive & semiconductor industry.His tenure in corporate America helped him realize that he was an entrepreneur at heart and provoked him to return to his roots. He opened his first UPS Store franchise in 2006 in El Paso and within 5 years began a national expansion opening stores across the United States. The lessons he learned in business have come the hard way at times. Most notably, a few years ago, he was on the brink of insolvency. He quickly had to learn how to effectively market his businesses and so began what has now become a lifelong journey that brings him tremendous joy and challenge. The lessons he learned are the ones he now shares. Victor and his wife, Georgialina, who holds a Ph.D. in immunology and is an associate research professor conducting lymphoma research at The University of Texas at El Paso reside in El Paso along with their 4 dogs.
