While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Автор: Mazzeo, Tilar J. Название: Irena`s Children ISBN: 1476778515 ISBN-13(EAN): 9781476778518 Издательство: Simon & Schuster Цена: 2183.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the New York Times bestselling author of The Widow Clicquot comes an extraordinary and gripping account of Irena Sendler--the "female Oskar Schindler"--who took staggering risks to save 2,500 children from death and deportation in Nazi-occupied Poland during World War II. In 1942, one young social worker, Irena Sendler, was granted access to the Warsaw ghetto as a public health specialist. While she was there, she began to understand the fate that awaited the Jewish families who were unable to leave. Soon she reached out to the trapped families, going from door to door and asking them to trust her with their young children. Driven to extreme measures and with the help of a network of local tradesmen, ghetto residents, and her star-crossed lover in the Jewish resistance, Irena ultimately smuggled thousands of children past the Nazis. She made dangerous trips through the city's sewers, hid children in coffins, snuck them under overcoats at checkpoints, and slipped them through secret passages in abandoned buildings. But Irena did something even more astonishing at immense personal risk: she kept a secret list buried in bottles under an old apple tree in a friend's back garden. On it were the names and true identities of these Jewish children, recorded so their families could find them after the war. She could not know that more than ninety percent of their families would perish. Irena's Children, "a fascinating narrative of...the extraordinary moral and physical courage of those who chose to fight inhumanity with compassion" (Chaya Deitsch author of Here and There: Leaving Hasidism, Keeping My Family), is a truly heroic tale of survival, resilience, and redemption.
Описание: Set against the backdrop of the Nazi occupation of World War II, The Hotel on Place Vendome is the captivating history of Paris`s world-famous Hotel Ritz-a breathtaking tale of glamour, opulence, and celebrity;
The unauthorized biography of the world's most famous, seductive, and successful perfume
With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre--the monster--it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers?
"The Secret of Chanel No. 5" is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home.
A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.
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