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The Big Thirst: The Secret Life and Turbulent Future of Water, Fishman Charles


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Цена: 2619.00р.
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Автор: Fishman Charles
Название:  The Big Thirst: The Secret Life and Turbulent Future of Water
Перевод названия: Чарльз Фишман: Большая воронка
ISBN: 9781439102084
Издательство: Simon & Schuster
Издательство: Free Press
Классификация:

ISBN-10: 1439102082
Обложка/Формат: Paperback
Страницы: 400
Вес: 0.36 кг.
Дата издания: 14.02.2012
Язык: English
Размер: 211 x 140 x 25
Поставляется из: США
Описание: The water coming out of your kitchen tap is four billion years old and might well have been sipped by a Tyrannosaurus rex. Rather than only three states of water--liquid, ice, and vapor--there is a fourth, molecular water, fused into rock 400 miles deep in the Earth, and thats where most of the planets water is found. Unlike most precious resources, water cannot be used up; it can always be made clean enough again to drink--indeed, water can be made so clean that its toxic. Water is the most vital substance in our lives but also more amazing and mysterious than we appreciate. As Charles Fishman brings vibrantly to life in this surprising and mind-changing narrative, water runs our world in a host of awe-inspiring ways, yet we take it completely for granted. But the era of easy water is over.
Bringing readers on a lively and fascinating journey--from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, where dolphins swim in the desert, and from a rice farm in the parched Australian outback to a high-tech IBM plant that makes an exotic breed of pure water found nowhere in nature--Fishman vividly shows that weve already left behind a century-long golden age when water was thoughtlessly abundant, free, and safe and entered a new era of high-stakes water. In 2008, Atlanta came within ninety days of running entirely out of clean water. California is in a desperate battle to hold off a water catastrophe. And in the last five years Australia nearly ran out of water--and had to scramble to reinvent the countrys entire water system. But as dramatic as the challenges are, the deeper truth Fishman reveals is that there is no good reason for us to be overtaken by a global water crisis. We have more than enough water. We just dont think about it, or use it, smartly.
The Big Thirst brilliantly explores our strange and complex relationship to water. We delight in watching waves roll in from the ocean; we take great comfort from sliding into a hot bath; and we will pay a thousand times the price of tap water to drink our preferred brand of the bottled version. We love water--but at the moment, we dont appreciate it or respect it. Just as weve begun to reimagine our relationship to food, a change that is driving the growth of the organic and local food movements, we must also rethink how we approach and use water. The good news is that we can. As Fishman shows, a host of advances are under way, from the simplicity of harvesting rainwater to the brilliant innovations devised by companies such as IBM, GE, and Royal Caribbean that are making impressive breakthroughs in water productivity. Knowing what to do is not the problem. Ultimately, the hardest part is changing our water consciousness.
As Charles Fishman writes, Many civilizations have been crippled or destroyed by an inability to understand water or manage it. We have a huge advantage over the generations of people who have come before us, because we can understand water and we can use it smartly. The Big Thirst will forever change the way we think about water, about our essential relationship to it, and about the creativity we can bring to ensuring that well always have plenty of it.



A Curious Mind: The Secret to a Bigger Life

Автор: Grazer Brian, Fishman Charles
Название: A Curious Mind: The Secret to a Bigger Life
ISBN: 1476730776 ISBN-13(EAN): 9781476730776
Издательство: Simon & Schuster
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Цена: 2068.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A Curious Mind is Academy Award-winning producer Brian Grazer`s exploration of the joys of curiosity and its power to transform our lives.

The Wal-Mart Effect

Автор: Charles Fishman
Название: The Wal-Mart Effect
ISBN: 0713998253 ISBN-13(EAN): 9780713998252
Издательство: Random House - Penguin
Цена: 1200.00 р.
Наличие на складе: Поставка под заказ.

Описание: It's coming to a town near you. Wal-Mart is the biggest company on earth, ever. Each year 7.2 billion people shop there that's more than one visit for every person on the planet.

It's expanding across the globe from Brazil to Eastern Europe to the UK in the form of Asda. Everyone loves its low prices. But what's the real cost of getting a bargain? "The Wal-Mart Effect" takes us up the shopping aisles and into the amazing and alarming world of the most successful superstore in history.

Charles Fishman has gained unprecedented access to this notoriously secretive business to expose the shocking extent of its influence on what we buy and how we live. Interviewing high-level ex-executives, traveling among suppliers (from purveyors of toothpaste to pickled gherkins) and uncovering the places where its influence is felt on fields and forests, he brings us the hidden voices from Planet Wal-Mart. Exploring every aspect of this consumer monolith, he shows that its silent power is now so great it can determine everything from the design of deodorant available in the US to what the lives of farm-raised chickens will be like and the hours Chinese bicycle-makers must work.

Now Wal-Mart is almost incapable of being challenged, what will the long-term impact of these vast concrete stores be on our towns and cities, on wages and working conditions, on smaller shops, the idea of choice and on our world?


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