Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Автор: Waddington, Keir, Название: An introduction to the social history of medicine ISBN: 1403946922 ISBN-13(EAN): 9781403946928 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Поставка под заказ.
Описание: A one-volume, detailed survey of the major debates and themes in the history of western medicine, from the early modern period to the present. Combining specialised knowledge with new ways of thinking about the subject, this lucidly written, illustrated text explores traditional views and questions existing orthodoxies.
Автор: Lane, Joan. Название: A social history of medicine ISBN: 0415200385 ISBN-13(EAN): 9780415200387 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Traces the development of medical practice from the Industrial Revolution to the twentieth century. Drawing on a wide range of source material, it charts the changing relationship between patient and practitioner.
Название: Social Media in Medicine ISBN: 113866538X ISBN-13(EAN): 9781138665385 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The use of social media around the world has exploded in recent years, with the number of monthly active users of Facebook and Twitter estimated to be one billion and one quarter billion, respectively. Physicians and medical trainees are among the users of social media, raising questions of how Facebook, Twitter, and other novel online tools may best be harnessed to further medical research, patient care, and educational pursuits. Because social media enables an immediate exchange of information and ideas around shared areas of interest, it has fostered communication and collaboration among a global network of researchers, clinicians, patients, and learners. Social Media in Medicine reviews a range of topics, from research ethics to medical education, and includes personal reflections by clinicians and learners that represent diverse opinions about the role of social media in medicine. The book is relevant to all healthcare stakeholders and will hopefully encourage ideas and questions to generate more research into the use of social media in medical research, patient care, and education. This book was originally published as a special issue of the International Review of Psychiatry.
Since the early 1990s the media and cultural fields in China have become increasingly commercialized, resulting in a massive boom in the cultural and entertainment industries. This evolution has also brought about fundamental changes in media behaviour and communication, and the enormous growth of entertainment culture and the extensive penetration of new media into the everyday lives of Chinese people.
Against the backdrop of the rapid development of China's media industry and the huge growth in social media, this book explores the emotional content and public discourse of popular media in contemporary China. It examines the production and consumption of blockbuster films, television dramas, entertainment television shows, and their corresponding online audience responses, and describes the affective articulations generated by cultural and media texts, audiences and social contexts. Crucially, this book focuses on the agency of audiences in consuming these media products, and the affective communications taking place in this process in order to address how and why popular culture and entertainment programs exert so much power over mass audiences in China. Indeed, Shuyu Kong shows how Chinese people have sought to make sense of the dramatic historical changes of the past three decades through their engagement with popular media, and how this process has created a cultural public sphere where social communication and public discourse can be launched and debated in aesthetic and emotional terms.
Based on case studies that range from television drama to blockbuster films, and reality television programmes to social media sites, this book will be of great interest to students and scholars of Chinese culture and society, media and communication studies, film studies and television studies.
Автор: Pati Название: The Social History of Health and Medicine in Colonial India ISBN: 0415501458 ISBN-13(EAN): 9780415501453 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book analyzes the diverse facets of the social history of health and medicine in colonial India. It explores a unique set of themes that capture the diversities of India, such as public health, medical institutions, mental illness and the politics and economics of colonialism. Based on inter-disciplinary research, the contributions offer valuable insight into topics that have recently received increased scholarly attention, including the use of opiates and the role of advertising in driving medical markets. The contributors, both established and emerging scholars in the field, incorporate sources ranging from palm leaf manuscripts to archival materials.
This book will be of interest to scholars of history, especially the history of medicine and the history of colonialism and imperialism, sociology, social anthropology, cultural theory, and South Asian Studies, as well as to health workers and NGOs.
Автор: Rassool G Hussein Название: Cultural Competence in Caring for Muslim Patients ISBN: 1137358408 ISBN-13(EAN): 9781137358400 Издательство: Springer Рейтинг: Цена: 6008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To meet the care needs of today's diverse patient community, healthcare professionals must learn to care in environments comprising different worldviews, communication styles and expectations. To meet this challenge, it is essential that they operate from a solid foundation of knowledge, based on high standards for cultural competence in nursing practice. Cultural Competence in Caring for Muslim Patients is designed for nurses and allied healthcare professionals. It offers a deeper insight into ways in which the Islamic faith is intertwined with patient care, and explores approaches with which to effectively address the varying healthcare requirements of a growing and diverse Muslim community. Following a clear and accessible format, the book discusses key issues including:• The identity and religious beliefs of Muslims• The ethical dimension in caring• Understanding the Muslim family system• Health considerations during fasting and pilgrimage (Hajj) What's more, case studies, activities and discussion questions throughout actively support learning and reflective practices. This insightful guide will prove a valuable asset for any nurse or healthcare professional looking to develop their understanding of how to deliver culturally compassionate and congruent care.
Автор: Pordie Название: Tibetan Medicine in the Contemporary World ISBN: 0415666708 ISBN-13(EAN): 9780415666701 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes Tibetan medicine in the twenty-first century by considering the contemporary reasons that have led to its diversity and asking how Tibetan medicine fits into the globalized context of the medical world today. `Winner of the ICAS Colleagues Choice Award 2009"
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