Persuasive Business Proposals: Writing to Win More Customers, Sant Tom

Автор: Duarte Nancy
Название: HBR Guide to Persuasive Presentations
ISBN: 1422187101 ISBN-13(EAN): 9781422187104
Издательство: McGraw-Hill
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Цена: 2401.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

TAKE THE PAIN OUT OF PRESENTATIONS.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

• Win over tough crowds
• Organize a coherent narrative
• Create powerful messages and visuals
• Connect with and engage your audience
• Show people why your ideas matter to them
• Strike the right tone, in any situation

Автор: Young Richard
Название: Persuasive Communication
ISBN: 1138920371 ISBN-13(EAN): 9781138920378
Издательство: Taylor&Francis
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Цена: 12554.00 р.
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Описание: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Автор: Weiss Alan
Название: Million Dollar Consulting Proposals
ISBN: 111809753X ISBN-13(EAN): 9781118097533
Издательство: Wiley
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Цена: 3318.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting(R) Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal.