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Persuasive Communication, Young Richard


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Цена: 12554.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Young Richard
Название:  Persuasive Communication
ISBN: 9781138920378
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1138920371
Обложка/Формат: Paperback
Страницы: 480
Вес: 0.92 кг.
Дата издания: 25.07.2016
Язык: English
Издание: 2 ed
Иллюстрации: 22 tables, black and white; 16 line drawings, black and white; 22 halftones, black and white; 38 illustrations, black and white
Размер: 182 x 305 x 30
Читательская аудитория: Undergraduate
Ключевые слова: Communication studies, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Business Communication / General,BUSINESS & ECONOMICS / Motivational
Подзаголовок: How audiences decide
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.


      Старое издание

Persuasive Business Proposals: Writing to Win More Customers

Автор: Sant Tom
Название: Persuasive Business Proposals: Writing to Win More Customers
ISBN: 081441785X ISBN-13(EAN): 9780814417850
Издательство: McGraw-Hill
Рейтинг:
Цена: 2229.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companies are still producing confusing, unpersuasive business proposals--few of which result in new clients or contracts. Learn how to craft a powerful proposal that increases your sales success.

HBR Guide to Persuasive Presentations

Автор: Duarte Nancy
Название: HBR Guide to Persuasive Presentations
ISBN: 1422187101 ISBN-13(EAN): 9781422187104
Издательство: McGraw-Hill
Рейтинг:
Цена: 2401.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

TAKE THE PAIN OUT OF PRESENTATIONS.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

  • Win over tough crowds
  • Organize a coherent narrative
  • Create powerful messages and visuals
  • Connect with and engage your audience
  • Show people why your ideas matter to them
  • Strike the right tone, in any situation
Communication

Название: Communication
ISBN: 0333665090 ISBN-13(EAN): 9780333665091
Издательство: Palgrave
Цена: 1144.00 р.
Наличие на складе: Нет в наличии.

Описание: Effective communication is the key to success! This book is for anyone wishing to improve their communication skills and knowledge of the way in which communications function in organisations. * the third edition of this highly successful book has been fully revised to bring it fully up to date and incorporates latest electronic developments * covers the skills of speaking, writing, listening and effective reading * provides detailedidance on telephoning, interviewing, meetings, speaking in public, letter and report writing, visual and non-verbal communication and the use of visual aids * contains useful sections on grammar and usage, checklists on spelling and commonly misused and confused words * activities, assignments, self-checks and exercises are included throughout


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