Cause and Effect 9783899554434

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Автор: Klanten Robert
Название: Cause and Effect
Перевод названия: Роберт Клантен: Причина и следствие
ISBN: 9783899554434
Издательство: Gestalten
Классификация:

История художественных и оформительских стилей, с 1960 г.

Выставочные каталоги и тематические коллекции

ISBN-10: 3899554434
Обложка/Формат: Paperback
Страницы: 240
Вес: 1.20 кг.
Дата издания: 10.08.2012
Язык: English
Иллюстрации: Colour illustrations, black & white line drawings, colour line drawings
Размер: 265 x 215 x 21
Читательская аудитория: General (us: trade)
Подзаголовок: Visualizing sustainability
Рейтинг:
Поставляется из: Германии
Описание: The communications industry is the only agency possessing the capacity to convey the knowledge necessary for sustainable development to the required extent and in the timeframe we have at our disposal.
--Lester Brown, Worldwatch Institute

Against this background, Cause and Effect is the first book to focus on how communication measures can change our behavior and make us more environmentally friendly. It reveals a new visual language for sustainability.

Sustainability is not an option, but a necessity. As such, designers and those who hire them are increasingly being called upon to deal with this pressing topic. Companies, institutions, NGOs, and politicians want to position themselves as innovative and environmentally friendly. Whether or not brands or products can be considered sustainable will be more and more decisive to their success on the market. A wide range of target audiences need to be sensitized to and convinced of the value of a more conscious lifestyle. Because the traditional look of environmentalism is out of date and no longer so effective, a new visual language must be found for this topic.

Cause and Effect is a collection of work from around the world that reveals a credible and understandable contemporary visual language for communicating ecology. Its spectrum ranges from campaigns, posters, brochures, and digital media to interventions and guerilla marketing. It utilizes graphic design, information graphics, and illustrations as well as photography to get its message across.

The examples in Cause and Effect inspire us and challenge us. They clearly describe far-reaching correlations and complex technical processes. They explain and motivate. Together they serve as an unparalleled presentation of the most significant, intelligent, and entertaining communication measures and proposed solutions for sustainability today.

Co-editor Stephan Bohle is founder and director of futurestrategy, a think tank focusing on strategies and marketing for sustainability. In addition, Bohle is a member of the advisory board of Germanys national environmental foundation, the Deutsche Umweltstiftung, as well as a consultant and lecturer on the topics of sustainability management, design, and marketing.