Автор: Russell Название: Open Standards and the Digital Age ISBN: 1107039193 ISBN-13(EAN): 9781107039193 Издательство: Cambridge Academ Рейтинг: Цена: 12830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did the idea of openness become the defining principle for the twenty-first-century information age? This book answers this question by looking at the history of information networks and paying close attention to the politics of standardization.
Автор: Harte John Название: Successful Management in the Digital Age ISBN: 1412863244 ISBN-13(EAN): 9781412863247 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Successful Management in the Digital Age examines key factors for success in today`s business environment-finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles.
Описание: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy.
Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.
Автор: David Lee Kuo Cheun Название: Handbook of Digital Currency ISBN: 0128021179 ISBN-13(EAN): 9780128021170 Издательство: Elsevier Science Рейтинг: Цена: 19875.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. TheHandbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point.
Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations
Presents future scenarios for the growth of digital currencies
Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics
Winner of the 2015 "Outstanding Business Reference Source" by the Reference and User Services Association (RUSA)
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: McStay Andrew Название: Digital Advertising ISBN: 1137494344 ISBN-13(EAN): 9781137494344 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.
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