Описание: This book offers the first integrated theoretical analysis of economic and political factors which determine the level of quality standards, as well as their economic effects along the value chain, shedding light on one of the most striking evolutions affecting global trade and development today.
Автор: Brabazon, Tara Winter, Mick Gandy, Bryn Название: Digital wine ISBN: 981287058X ISBN-13(EAN): 9789812870582 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.
Автор: Russell Название: Open Standards and the Digital Age ISBN: 1107612047 ISBN-13(EAN): 9781107612044 Издательство: Cambridge Academ Рейтинг: Цена: 4277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did the idea of openness become the defining principle for the twenty-first-century information age? This book answers this question by looking at the history of information networks and paying close attention to the politics of standardization.
Автор: Halaburda H., Sarvary M. Название: Beyond Bitcoin: The Economics of Digital Currencies ISBN: 1349554359 ISBN-13(EAN): 9781349554355 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors present a framework that will allow systemic analysis of this dynamic environment and support further discussion of the design of digital currencies` features and the competition in the market.
Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
Автор: P. Carl Mullan Название: A History of Digital Currency in the United States ISBN: 1137568690 ISBN-13(EAN): 9781137568694 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents detailed case studies of the first commercial internet digital currency systems developed between 1996 and 2004. Transactions completed with the new technology circumvented all US financial regulations, an opening that transnational criminals exploited. Mullan explains how an entire industry of companies, agents, and participants turned a blind eye to crimes being committed in this unsupervised environment. He then tracks the subsequent changes made to US regulations that now prevent such unlicensed activity, illustrating the importance of supervising products and industries that arise from new disruptive technology. This book distills hundreds of hours of interviews with the creators and operators of early digital currency businesses to create detailed case studies of their practices.
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: Shaw Название: ECommerce and the Digital Economy ISBN: 1138681318 ISBN-13(EAN): 9781138681316 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Divided into four parts, this book offers a state-of-the-art survey of information systems research on electronic commerce. It provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy.
Автор: David Lee Kuo Cheun Название: Handbook of Digital Currency ISBN: 0128021179 ISBN-13(EAN): 9780128021170 Издательство: Elsevier Science Рейтинг: Цена: 19875.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. TheHandbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point.
Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations
Presents future scenarios for the growth of digital currencies
Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics
Winner of the 2015 "Outstanding Business Reference Source" by the Reference and User Services Association (RUSA)
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