Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: P. Carl Mullan Название: A History of Digital Currency in the United States ISBN: 1137568690 ISBN-13(EAN): 9781137568694 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents detailed case studies of the first commercial internet digital currency systems developed between 1996 and 2004. Transactions completed with the new technology circumvented all US financial regulations, an opening that transnational criminals exploited. Mullan explains how an entire industry of companies, agents, and participants turned a blind eye to crimes being committed in this unsupervised environment. He then tracks the subsequent changes made to US regulations that now prevent such unlicensed activity, illustrating the importance of supervising products and industries that arise from new disruptive technology. This book distills hundreds of hours of interviews with the creators and operators of early digital currency businesses to create detailed case studies of their practices.
Автор: Russell Название: Open Standards and the Digital Age ISBN: 1107039193 ISBN-13(EAN): 9781107039193 Издательство: Cambridge Academ Рейтинг: Цена: 12830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did the idea of openness become the defining principle for the twenty-first-century information age? This book answers this question by looking at the history of information networks and paying close attention to the politics of standardization.
Описание: This book offers the first integrated theoretical analysis of economic and political factors which determine the level of quality standards, as well as their economic effects along the value chain, shedding light on one of the most striking evolutions affecting global trade and development today.
Автор: David Lee Kuo Cheun Название: Handbook of Digital Currency ISBN: 0128021179 ISBN-13(EAN): 9780128021170 Издательство: Elsevier Science Рейтинг: Цена: 19875.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. TheHandbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point.
Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations
Presents future scenarios for the growth of digital currencies
Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics
Winner of the 2015 "Outstanding Business Reference Source" by the Reference and User Services Association (RUSA)
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