Lifestyle Brands, Saviolo Stefania

Автор: Desai
Название: Brands, Competition Law and IP
ISBN: 1107103460 ISBN-13(EAN): 9781107103467
Издательство: Cambridge Academ
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Цена: 15840.00 р.
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Описание: Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.

Автор: Jackson Daniel
Название: Hit Brands
ISBN: 1137271477 ISBN-13(EAN): 9781137271471
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 8384.00 р.
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
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Цена: 7685.00 р.
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Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.