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Valuable Content Marketing, Jefferson Sonja


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Автор: Jefferson Sonja
Название:  Valuable Content Marketing
Перевод названия: Соня Джефферсон: Маркетинг в контексте значений
ISBN: 9780749465803
Издательство: Kogan Page
Классификация: ISBN-10: 0749465808
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.00 кг.
Дата издания: 03.01.2013
Язык: English
Размер: 234 X 157 X 19
Поставляется из: Англии
Описание: Unthink what youve learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - theyll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether youre starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Дополнительное описание: Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from crowd, you need to do things differently. This book shows you how to create and share the type of informat



The Rules of Perception: Why Content Marketing Changes Minds

Автор: Jutkowitz Alexander
Название: The Rules of Perception: Why Content Marketing Changes Minds
ISBN: 1119345111 ISBN-13(EAN): 9781119345114
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today`s audiences.

They Ask You Answer: A Revolutionary Content Marketing Strategy

Автор: Sheridan Marcus
Название: They Ask You Answer: A Revolutionary Content Marketing Strategy
ISBN: 1119312973 ISBN-13(EAN): 9781119312970
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.

Content Marketing Strategies for Dummies

Автор: Diamond Stephanie
Название: Content Marketing Strategies for Dummies
ISBN: 1119154545 ISBN-13(EAN): 9781119154549
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing.

Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers

Автор: Gamble Stephen
Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
ISBN: 1119157439 ISBN-13(EAN): 9781119157434
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

Автор: Didner Pam
Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
ISBN: 0071840974 ISBN-13(EAN): 9780071840972
Издательство: McGraw-Hill
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Цена: 4460.00 р.
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Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms

Автор: Roetzer Paul
Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
ISBN: 1118131363 ISBN-13(EAN): 9781118131367
Издательство: Wiley
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Цена: 3802.00 р.
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Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.


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