Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Jagpal, Sharan Название: Marketing strategy and uncertainty ISBN: 0195125738 ISBN-13(EAN): 9780195125733 Издательство: Oxford Academ Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.
Автор: Farris Название: The Profit Impact of Marketing Strategy Project ISBN: 0521840538 ISBN-13(EAN): 9780521840538 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
Автор: Baker Michael J Название: Marketing Strategy and Management ISBN: 1137025824 ISBN-13(EAN): 9781137025821 Издательство: Springer Рейтинг: Цена: 9921.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of Marketing Strategy and Management builds upon Michael Baker`s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
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