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Marketing strategy and uncertainty, Jagpal, Sharan

Автор: Jagpal, Sharan
Название:  Marketing strategy and uncertainty   (Маркетинговая стратегия и неопределенность)
Издательство: Oxford Academ
Классификация:
Продажи и маркетинг

ISBN: 0195125738
ISBN-13(EAN): 9780195125733
ISBN: 0-19-512573-8
ISBN-13(EAN): 978-0-19-512573-3
Обложка/Формат: Hardback
Страницы: 352
Вес: 0.793 кг.
Дата издания: 31.12.1998
Язык: ENG
Иллюстрации: Line figures, tables
Размер: 24.18 x 19.48 x 2.18 cm
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.
Дополнительное описание: Кол-во стр.: 352
Формат: 230 x 180
Дата издания: 1999
Страна: USA
Круг читателей: further, higher; undergraduate; technical, vocational
Иллюстрации: 52 tables
Вес: 793



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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
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Цена: 1589 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 2617 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 5432 р.
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Описание: Services Marketing. People, Technology, Strategy 

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Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 2337 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.

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Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0072865784 ISBN-13(EAN): 9780072865783
Издательство: McGraw-Hill
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Цена: 9630 р.
Наличие на складе: Поставка под заказ.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

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Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0071244387 ISBN-13(EAN): 9780071244381
Издательство: McGraw-Hill
Цена: 2692 р.
Наличие на складе: Поставка под заказ.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Marketing strategy

Автор: Walker
Название: Marketing strategy
ISBN: 0072961902 ISBN-13(EAN): 9780072961904
Издательство: McGraw-Hill
Рейтинг:
Цена: 7666 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Marketing strategy

Автор: Walker
Название: Marketing strategy
ISBN: 0071116745 ISBN-13(EAN): 9780071116749
Издательство: McGraw-Hill
Цена: 2617 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functial relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Shrinkwrap: marketing strategy 0071116745 and strategic marketing management cases 0071124918

Автор: Walker
Название: Shrinkwrap: marketing strategy 0071116745 and strategic marketing management cases 0071124918
ISBN: 0077114051 ISBN-13(EAN): 9780077114053
Издательство: McGraw-Hill
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Цена: 6077 р.
Наличие на складе: Поставка под заказ.

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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
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Цена: от 1470 р.
Наличие на складе: Есть

Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.

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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 4203 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

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Marketing Strategy

Автор: Mercer D S
Название: Marketing Strategy
ISBN: 0761958754 ISBN-13(EAN): 9780761958758
Издательство: Sage Publications
Цена: 7566 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis.

Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can be applied to marketing planning and strategy. The first part of the book covers the different techniques of environmental analysis and long-range forecasting, and examines their relationship with marketing and strategy.

The second part demonstrates their application to the marketing planning process, leading to the development of so-called robust strategies. A range of 'generic' robust strategies, i.e. key marketing strategies for long-term business survival and success, such as branding and relationship management, conclude the book.

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